Marketing Director

Lead integrated marketing strategy and execution across two consumer brands, with a focus on measurable growth across ecommerce, retail, franchising, and events.

Responsibilities

• Develop and execute integrated marketing strategies for Gigi Pip and Two Roads aligned to revenue goals and brand direction
• Design channel plans supporting key revenue streams including Ecommerce, Retail, Franchising, and Corporate Events
• Turn brand priorities into quarterly, monthly, and campaign-specific marketing plans
• Lead day-to-day marketing team operations by setting priorities, timelines, ownership, and accountability
• Partner with the COO on brand direction, seasonal initiatives, product launches, channel growth, and overall company priorities
• Allocate marketing resources across channels based on business priorities and growth opportunities
• Connect brand storytelling with performance-driven marketing to drive awareness, engagement, and revenue growth
• Collaborate with Retail and Operations to develop initiatives that increase awareness, traffic, and engagement for Gigi Pip Hat Bar locations
• Support new store and franchise openings with launch strategies, local marketing plans, social media support, promotional assets, and community-building initiatives
• Build scalable marketing programs and resources franchise partners can use locally while maintaining brand consistency
• Partner with the Corporate Events team to drive awareness and generate qualified leads for private and corporate Hat Bar experiences
• Identify cross-channel opportunities that connect digital audiences to physical retail, Hat Bar experiences, events, and other brand touchpoints
• Ensure a cohesive customer experience across brand interactions, regardless of channel
• Lead execution for seasonal campaigns, product launches, promotions, collaborations, retail initiatives, franchise openings, events, and key brand moments
• Create and manage comprehensive campaign calendars to align launch timing, messaging, assets, and objectives across channels
• Work with the Art Director and creative team to develop campaign assets and maintain consistent creative execution by brand identity
• Coordinate with Ecommerce, Product, Retail, Franchising, Events, and Operations to support broader business objectives
• Oversee social media strategy across Instagram, TikTok, Pinterest, Facebook, and emerging channels
• Manage the Social Media and Influencer teams, including content strategy, calendars, storytelling, community engagement, creator partnerships, and channel growth
• Build social strategies that support the full brand ecosystem from product storytelling and ecommerce through retail, franchise markets, and experiential events
• Track platform trends and identify opportunities that fit each brand without compromising brand identity
• Define and track social and influencer KPIs, evaluating brand impact and measurable results
• Oversee email and SMS marketing strategy, including calendar planning, segmentation, automation, and campaign execution
• Use email/SMS to support product launches, promotions, retail initiatives, events, storytelling, and customer lifecycle goals
• Monitor key metrics such as revenue, conversion rate, click-through rate, list growth, and engagement
• Identify ways to use owned channels to support the broader business beyond ecommerce
• Own paid media strategy and performance across Meta, Google, and other relevant platforms
• Develop paid strategies supporting ecommerce and growth initiatives such as retail locations, franchise markets, and corporate event lead generation
• Partner with internal team members and/or external agencies to establish budgets, creative priorities, audience strategies, and performance goals
• Monitor performance indicators including ROAS, CAC, MER, conversion, and lead generation
• Own marketing reporting and communicate performance, insights, opportunities, and challenges to company leadership
• Set clear KPIs by marketing initiative objective, and evaluate performance across channels recognizing different success measures
• Use data to find opportunities, optimize marketing spend, improve campaign performance, and guide future strategy
• Balance short-term revenue targets with long-term brand growth

Requirements

• 5+ years of marketing experience, preferably in fashion, apparel, accessories, beauty, lifestyle, hospitality, retail, or another consumer-facing brand
• 2+ years managing a marketing team or direct reports
• Proven experience building and executing integrated, multi-channel marketing campaigns
• Strong understanding of omnichannel marketing across digital and physical customer experiences (preferred)
• Strong knowledge of social media, influencer marketing, email/SMS, paid media, ecommerce, local marketing, and customer acquisition
• Experience supporting retail locations, store openings, local marketing, franchising, events, or experiential marketing (plus)
• Marketing analytics fluency including ROAS, MER, CAC, conversion, lead generation, engagement, and customer retention
• Ecommerce platform experience with Shopify, plus email marketing platforms and project management tools such as Asana (preferred)
• Strong project management skills to run multiple campaigns, brands, revenue channels, deadlines, and priorities simultaneously
• Excellent written and verbal communication skills
• Creative instincts with the ability to evaluate whether creative supports both brand and marketing objectives
• Highly organized, proactive, collaborative, and comfortable in a fast-paced entrepreneurial environment
• Ability to shift between high-level strategy and hands-on execution

Technologies

• Instagram, TikTok, Pinterest, Facebook
• Meta, Google
• Shopify
• Asana

Location and Work Details

• Kaysville, UT (onsite/in person)
• Full-Time | In-Office
• Reports to: COO

Pay

• $80,000 - $90,000 per year