Manager, Integrated Marketing - Social, Creator & Content

Helen of Troy is hiring an Integrated Marketing Manager to lead OXO’s social-first ecosystem spanning organic social, creator programs, UGC, and content.

Responsibilities

• Lead and evolve OXO’s organic social strategy across TikTok, Instagram, Facebook, Pinterest, YouTube, and emerging platforms
• Build a social-first content strategy translating brand priorities, product innovation, and cultural trends into platform-native content
• Own the social editorial calendar, balancing brand, product, category, community, and cultural content
• Drive TikTok growth using trend analysis, creator partnerships, social listening, SEO, and rapid testing
• Lead creator, influencer, and UGC programs across organic, earned, and paid channels
• Partner with creators and agencies to develop authentic, high-performing content aligned to brand standards and platform best practices
• Collaborate with Brand, PR, Creative, Media, DTC, and Retail teams to create integrated campaigns and maximize cross-channel impact
• Manage agency relationships including budgets, timelines, briefs, and deliverables; ensure quality, efficiency, and measurable results
• Oversee community management, social listening, competitive analysis, trend monitoring, and escalation protocols
• Measure and analyze social, creator, and content performance; use insights to optimize engagement, brand awareness, consideration, and business results
• Develop reporting frameworks and testing plans to support continuous improvement across social and creator programs
• Connect social media performance to broader brand and business objectives

Requirements

• Proven experience leading social media, creator, and content strategy for a consumer brand and/or agency
• Experience optimizing digital content to improve engagement, meet business goals, and drive ROI
• Detail-oriented with the ability to manage multiple priorities and deadlines
• Strong project management, planning, and problem-solving skills
• Excellent written and verbal communication skills including copywriting, proofreading, and editing
• Proven ability to collaborate effectively with cross-functional teams, agency partners, and business stakeholders
• Strong analytical skills to develop data-driven content recommendations and solutions
• Self-starter who can independently prioritize, lead key workstreams, and operate in a fast-moving, test-and-learn environment
• Experience developing, implementing, and managing social media content, community engagement, and consumer communications
• Strong understanding of social search, platform trends, audience behavior, and content optimization
• Experience using social listening, publishing, and analytics tools to translate performance into actionable recommendations
• Bachelor’s Degree or other 4-year Degree from an accredited college or university in a relevant field
• 5+ years of relevant experience across social media, creator marketing, content strategy, integrated marketing and/or brand marketing, ideally within a consumer brand or agency environment
• Proven experience leading social and creator programs and managing external agencies or production partners
• 5+ years or more of digital marketing experience agency and/or client side
• Experience developing and managing a variety of digital content including written, video, and images
• Work experience in CPG, Beauty, or fashion is required; home, food, lifestyle category is a plus
• Authorized to work in the United States full-time

Technologies

• TikTok
• Instagram
• Facebook
• Pinterest
• YouTube
• SEO

Benefits

• Salary + Bonus
• Healthcare
• Dental
• Vision
• Paid Holidays
• Paid Parental Leave
• 401(k) with company match
• Basic Life Insurance
• Short Term Disability (STD)
• Long Term Disability (LTD)
• Paid Time Off (PTO)
• Paid Charitable (volunteer) Leave
• Educational Assistance

Preferred Qualifications

• Degree or certification related to communications, journalism, marketing, beauty, or fashion industry

Location and Schedule

• New York, NY (Hybrid)
• Work 3 days onsite
• In-office collaboration Tuesday through Thursday
• Remote option on Mondays and Fridays

Compensation: USD 91,197 - 114,000 per year