Role summary
We are seeking a proactive, relationship-driven Creator Partnerships & Affiliate Marketing Specialist to scale creator and affiliate programs across social commerce, with a concentrated focus on TikTok. The role entails recruiting new creators, managing partner relationships, and supporting high-performing collaborations that boost content output and affiliate growth.
Why Bayland Health?
Join a mission-driven team in a growing health and wellness space where your work reaches millions and contributes to healthier lifestyles. The role offers opportunities for professional growth through mentorship and hands-on initiatives.
Responsibilities
- Identify and recruit new creators and affiliates to broaden the partnership pipeline and unlock growth opportunities
- Establish and maintain long-term creator and affiliate partnerships aligned with the brand; source, vet, onboard, and nurture creators with a focus on TikTok growth
- Co-develop authentic, high-converting content with creators across TikTok, Reels, and Shorts; provide guidance on content direction, product messaging, and platform best practices
- Support relationships with top-performing and high-potential creators to improve content quality, consistency, and affiliate performance
- Plan and execute campaigns end to end, including outreach, briefs, seeding, timelines, asset coordination, follow-up, and compliance tracking
- Launch and coordinate online activations such as giveaways, livestreams, creator campaigns, and product seeding initiatives to drive engagement and GMV
- Monitor metrics such as GMV, CTR, CVR, AOV, and other KPIs, translating data into actionable insights and next steps
- Support the Discord affiliate community by addressing questions, maintaining active communication, and fostering a positive partner experience
- Collaborate with internal teams (TikTok, Shopify, content, marketing) to support creator campaigns and affiliate growth
- Stay informed on platform trends, influencer marketing best practices, TikTok culture, and broader social commerce developments
- Assist with PR events, brand activations, and influencer collaborations to strengthen brand visibility and creator engagement
Requirements
- Bachelor’s degree in marketing, business, communications, or a related field
- Minimum 2 years in influencer marketing, affiliate marketing, creator partnerships, or social commerce, with hands-on TikTok creator outreach, affiliate recruitment, or creator relationship management experience
- Strong communication and relationship-building skills with the ability to earn trust and maintain partnerships
- High attention to detail and excellent organizational abilities to manage multiple creators, conversations, deliverables, and timelines
- Solid understanding of TikTok trends, creator collaborations, ecommerce-driven social content, and performance-focused campaigns
- Proficiency in Excel or Google Sheets for tracking and reporting, plus comfort using Discord, email, and direct messaging for creator communication
- Proactive and outgoing with strong follow-through, adaptability, and persistence in outreach and partnership management
Technologies
- TikTok
- TikTok Shop
- Discord
- Excel
- Google Sheets
- Shopify
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Life insurance
- 401(k) with company match
- Paid time off
- Paid sick leave
- Paid holidays
- Employee discount
- Parental leave
- Lunch stipend
- Complimentary office snacks and beverages
- Free parking
Salary and compensation
Annual base salary range is USD 65,000 to 75,000, with a performance-based bonus.
Education
Bachelor’s degree required or preferred in marketing, business, communications, or a related field.
Language
Spanish is required for this role.
Location and commute
Location: Bellevue, WA 98004 (onsite). This role is in-person.
Job type
Full-time
Application questions
- Do you have hands-on experience with TikTok creator outreach, affiliate recruitment, or creator relationship management?
- Do you have experience with TikTok Shop, creator marketplaces, or affiliate platforms?
- Have you acted as a creator or influencer yourself? If so, how many followers do you have?
- Approximately how many creators or affiliates have you personally managed or supported directly?
- How many years of experience do you have in influencer marketing, affiliate marketing, creator partnerships, or social commerce?
- Which metrics have you used to track creator performance and affiliate results (e.g., GMV, CTR, CVR, AOV)?
- Will you require employment sponsorship now or in the future?
