Lion Travel (雄獅旅遊) is seeking a Marketing Specialist to lead the U.S. expansion aimed at serving the global Chinese community. This on site role is based in El Monte, California and offers a stable annual salary of USD 41,600 along with a benefits package designed to support your health, growth, and work-life balance.

Benefits

Compensation & Time Off: USD 41,600 annually, with commission potential.
Paid Time Off / Vacation
Birthday Month Benefit: one paid day off during your birthday month
Flexible Wellness Support: health and well-being options tailored to you
Health Allowance / Supplement: support for health-related costs
Travel & Lifestyle Perks: employee travel discounts and perks
Global Connection & Growth: Taiwan-based Sharing Stock Program and opportunities to collaborate with international teams
Room to Grow: potential to expand with the business as it evolves

Responsibilities

Develop, write, and execute integrated marketing plans and campaigns.
Manage and update website content; monitor site traffic and deliver regular performance reports.
Promote the brand across major social platforms including Facebook, TikTok, and Xiaohongshu, and engage target audiences.
Plan and implement media buying strategies and drive SEO optimization.
Contribute to additional tasks and projects as assigned by the supervisor.

Technologies

Facebook
TikTok
Xiaohongshu

Requirements

Bachelor’s degree or Diploma in Marketing, Communications, Advertising, Business Administration, or related field.
Proficiency in both written and spoken English and Chinese; capable of professional bilingual communication.
Familiarity with social media management and knowledge of the latest digital marketing trends.
Legal authorization to work in the United States.
Strong analytical thinking, proactive attitude, excellent cross functional communication, and a collaborative mindset.
Candidates without prior experience are welcome to apply; applicants with relevant experience will be offered a competitive package.

People & Culture

Lion Travel respects the individual and supports real life needs, growing together across borders.

A People-First Culture

We value trust, clarity, and human connection. At Lion Travel, you are encouraged to bring your whole self to work. We are committed to fostering an inclusive, respectful, and diverse workplace where different backgrounds, cultures, and experiences are welcomed and valued.

Marketing Specialist