Marketing & Social Media Specialist — DMC

Windsurfing Hilton Head, Inc. is hiring a Marketing & Social Media Specialist to lead day-to-day marketing execution for Outside DMC. In this onsite role on Hilton Head Island, SC, you will create destination-focused content and campaigns, manage social channels that support business relationships, and help turn inquiries into bookings. Reporting to the Director of Marketing, you will work closely with sales, operations, and program teams to capture and share stories from destination experiences.

What you’ll own

• Create engaging social media posts, email campaigns, website content, case studies, and program highlights that showcase destinations, experiences, and client outcomes.
• Manage day-to-day social media with a focus on LinkedIn and other channels that connect with corporate clients and hospitality partners.
• Maintain a marketing calendar aligned with group booking cycles, corporate planning timelines, destination events, and program opportunities.
• Attend selected programs and events to gather photography, video, testimonials, and stories, securing appropriate permissions.
• Develop presentations, sales sheets, proposal materials, and other resources that support the path from interest to bookings.
• Coordinate marketing support for trade shows, networking events, familiarization visits, and strategic partnerships.
• Partner with the team and leadership development staff to communicate how experiences support teamwork, connection, and growth.
• Track campaign engagement, inquiry sources, qualified leads, and available booking results to guide future efforts.
• Keep messaging and materials accurate, consistent, and aligned with Outside values: Safety, Passion, Excellence, Sustainability, and Teamwork.

What you bring

• Approximately 3 years of relevant marketing experience, preferably in destination management, hospitality, corporate events, business-to-business services, or professional development.
• Strong writing and storytelling skills, with the ability to tailor messaging to different audiences.
• Experience with LinkedIn, email marketing, content creation, and campaign coordination.
• Ability to produce polished presentations, sales materials, and digital content.
• Working knowledge of Canva or Adobe Creative Suite, website content systems, and marketing analytics; familiarity with CRM systems is a plus.
• Strong organization, attention to detail, and the ability to manage multiple projects and deadlines.
• A degree in marketing, communications, or a related field, or equivalent practical experience.
• A humble, hungry, and smart approach, including strong collaboration, initiative, and thoughtful ideas.

Tools and technologies

• LinkedIn
• Email marketing
• Canva
• Adobe Creative Suite
• Website content systems
• Marketing analytics
• CRM systems

Compensation and schedule

• Salary: USD 58,000 - 63,000 per year
• Location: Hilton Head Island, SC (onsite)

Benefits

• Medical and dental insurance
• Retirement benefits
• Paid time off (PTO)
• Paid holidays
• Exception employee discounts across Outside Brands’ businesses, including retail merchandise and leisure experiences
• Opportunities to enjoy our boats, kayaks, and paddleboards

In this role, you will tell the Outside story, build business presence, bring campaigns to life, capture the experience, and support sales and partnerships. You will make program benefits clear, extend reach, measure and improve, and help protect the brand through accurate, consistent messaging.