Xiaohongshu

Xiaohongshu Marketing Jobs

3 jobs found

14d ago

Marketing Specialist

雄獅旅遊 El Monte, CA

El Monte, CA

14d ago

$42k+/yr Full time Marketing Brand Management Campaign Management

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Job Description

Lion Travel (雄獅旅遊) is seeking a Marketing Specialist to lead the U.S. expansion aimed at serving the global Chinese community. This on site role is based in El Monte, California and offers a stable annual salary of USD 41,600 along with a benefits package designed to support your health, growth, and work-life balance.

Benefits

Compensation & Time Off: USD 41,600 annually, with commission potential.
Paid Time Off / Vacation
Birthday Month Benefit: one paid day off during your birthday month
Flexible Wellness Support: health and well-being options tailored to you
Health Allowance / Supplement: support for health-related costs
Travel & Lifestyle Perks: employee travel discounts and perks
Global Connection & Growth: Taiwan-based Sharing Stock Program and opportunities to collaborate with international teams
Room to Grow: potential to expand with the business as it evolves

Responsibilities

Develop, write, and execute integrated marketing plans and campaigns.
Manage and update website content; monitor site traffic and deliver regular performance reports.
Promote the brand across major social platforms including Facebook, TikTok, and Xiaohongshu, and engage target audiences.
Plan and implement media buying strategies and drive SEO optimization.
Contribute to additional tasks and projects as assigned by the supervisor.

Technologies

Facebook
TikTok
Xiaohongshu

Requirements

Bachelor’s degree or Diploma in Marketing, Communications, Advertising, Business Administration, or related field.
Proficiency in both written and spoken English and Chinese; capable of professional bilingual communication.
Familiarity with social media management and knowledge of the latest digital marketing trends.
Legal authorization to work in the United States.
Strong analytical thinking, proactive attitude, excellent cross functional communication, and a collaborative mindset.
Candidates without prior experience are welcome to apply; applicants with relevant experience will be offered a competitive package.

People & Culture

Lion Travel respects the individual and supports real life needs, growing together across borders.

A People-First Culture

We value trust, clarity, and human connection. At Lion Travel, you are encouraged to bring your whole self to work. We are committed to fostering an inclusive, respectful, and diverse workplace where different backgrounds, cultures, and experiences are welcomed and valued.

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1mo ago

Digital Marketing Specialist- Mandarin Speaking

HungryPanda San Jose, CA

San Jose, CA

1mo ago Closed

$48k - $65k/yr Full time Marketing Campaign Management Content Marketing

This position is no longer accepting applications (closed Jul 6, 2026).

Job Description

HungryPanda is seeking a Mandarin-speaking Digital Marketing Specialist for an onsite role in San Jose, CA, with a yearly salary range of USD 48,000 to 65,000.

Responsibilities

Plan and execute digital marketing campaigns across Xiaohongshu (RED), Instagram, and other social channels.
Collaborate with KOLs and micro-influencers, including both pros and everyday creators, to raise brand awareness and engagement.
Produce and edit engaging content, covering copy, visuals, and basic image edits for social posts.
Independently shoot product photos and promotional videos, handling end-to-end content creation from shooting to editing.
Plan and support online and offline marketing campaigns and promotional activities.
Manage official brand accounts, including content planning, posting, and community interactions.
Analyze user behavior and content performance to refine strategies and boost user growth.

Requirements

Experience in digital marketing, social media operations, or influencer marketing.
Familiar with Xiaohongshu (RED) and influencer marketing ecosystems.
Strong copywriting and content creation skills; basic design or image editing ability is a plus.
Experience in campaign planning or event execution is preferred.
Solid understanding of user engagement and growth strategies.
Proactive, creative, and able to work independently in a fast-paced environment.
具备数字营销、社交媒体运营或达人营销相关经验
熟悉小红书平台及KOL/KOC合作模式
具备较强的文案与内容创作能力，具备基础设计或图片处理能力者优先
了解用户增长与内容运营逻辑
本地中国学生会/社群合作或管理经验
热爱本地餐馆探店并愿意在社交平台分享
运营官方品牌账号，包括内容规划、发布及社群互动维护
分析用户行为及内容数据，优化营销策略并提升用户增长效果

Technologies

Xiaohongshu (RED)
Instagram

Benefits

401(k)
Dental insurance
Health insurance
Paid time off
Vision insurance

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2mo ago

Assistant Store Manager & Marketing Coordinator (Mandarin-English Bilingual)

Reiwatakiya Las Vegas, NV

Las Vegas, NV

2mo ago Closed

$14 - $20/hr Full time Manager Marketing Bilingual

This position is no longer accepting applications (closed Jun 13, 2026).

Job Description

Reiwatakiya invites applications for a hybrid Marketing-focused Assistant Manager and Marketing Lead role at our Las Vegas location. The position covers brand marketing, content creation, events, customer growth, and light store operations, performed in a Mandarin-English bilingual capacity.

Responsibilities

Plan and execute in-store events, promotional campaigns, and seasonal marketing initiatives.
Create visual content and craft brand storytelling aligned with Japanese and Korean beauty aesthetics.
Collaborate with key opinion leaders, influencers, and local communities across Xiaohongshu, Instagram, TikTok, and other platforms.
Drive brand exposure, customer engagement, and in-store traffic.
Produce short-form videos using smartphone setups; no professional equipment required.
Manage social media accounts on Instagram, TikTok, and Xiaohongshu.
Improve reach, engagement, impressions, and overall content performance.
Maintain a consistent brand voice, visual cohesion, and messaging across channels.
Understand product selling points and assist in developing product storytelling and sales messaging.
Analyze customer behavior and sales data to optimize promotional strategies.
Interact with customers to enhance the shopping experience and foster repeat purchases.
Support staff in understanding campaign highlights and key selling points.
Assist with merchandising and visual displays related to marketing campaigns.
Support basic team coordination with the Store Manager.
Maintain store presentation that aligns with brand and campaign standards.

Requirements

Mandarin and English bilingual proficiency is required.
Experience in at least one of the following areas: marketing, social media management, content creation (short videos, photography, copywriting), beauty retail or sales.
Strong understanding of trends on TikTok, Instagram, and Xiaohongshu.
Good aesthetic sense and creativity.
Ability to optimize strategies based on data insights.
Valid U.S. work authorization.
A passion for beauty; familiarity with Japanese and Korean brands is a plus.

Technologies

Instagram
TikTok
Xiaohongshu

Benefits

Base salary plus commission
Employee discount on beauty products
Opportunities to participate in brand-level marketing projects
A fun, youthful work environment in the beauty industry
Clear growth path: Marketing Lead → Store Manager → Area Manager

Compensation

Pay: USD 14.00 - 20.00 per hour
Base salary plus commission

Location

Las Vegas, NV (onsite)

Work Schedule

Expected hours: 30.0 – 50.0 per week

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Xiaohongshu Marketing Jobs

Marketing Specialist

Digital Marketing Specialist- Mandarin Speaking

Assistant Store Manager & Marketing Coordinator (Mandarin-English Bilingual)

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