Digital Marketing Specialist- Mandarin Speaking

HungryPanda is seeking a Mandarin-speaking Digital Marketing Specialist for an onsite role in San Jose, CA, with a yearly salary range of USD 48,000 to 65,000.

Responsibilities

• Plan and execute digital marketing campaigns across Xiaohongshu (RED), Instagram, and other social channels.
• Collaborate with KOLs and micro-influencers, including both pros and everyday creators, to raise brand awareness and engagement.
• Produce and edit engaging content, covering copy, visuals, and basic image edits for social posts.
• Independently shoot product photos and promotional videos, handling end-to-end content creation from shooting to editing.
• Plan and support online and offline marketing campaigns and promotional activities.
• Manage official brand accounts, including content planning, posting, and community interactions.
• Analyze user behavior and content performance to refine strategies and boost user growth.

Requirements

• Experience in digital marketing, social media operations, or influencer marketing.
• Familiar with Xiaohongshu (RED) and influencer marketing ecosystems.
• Strong copywriting and content creation skills; basic design or image editing ability is a plus.
• Experience in campaign planning or event execution is preferred.
• Solid understanding of user engagement and growth strategies.
• Proactive, creative, and able to work independently in a fast-paced environment.
• 具备数字营销、社交媒体运营或达人营销相关经验
• 熟悉小红书平台及KOL/KOC合作模式
• 具备较强的文案与内容创作能力，具备基础设计或图片处理能力者优先
• 了解用户增长与内容运营逻辑
• 本地中国学生会/社群合作或管理经验
• 热爱本地餐馆探店并愿意在社交平台分享
• 运营官方品牌账号，包括内容规划、发布及社群互动维护
• 分析用户行为及内容数据，优化营销策略并提升用户增长效果

Technologies

• Xiaohongshu (RED)
• Instagram

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance