Digital Marketing Manager

HungryPanda is hiring a Digital Marketing Manager to lead hands-on growth for its U.S. market. The role focuses on building a U.S. growth plan, running multi-channel campaigns, and using performance data to improve first-order conversion and repeat purchases.

Key Responsibilities

• Build a U.S. growth plan by identifying priority audiences and markets, setting clear acquisition and retention goals, and allocating marketing time and budget for maximum impact.
• Expand HungryPanda’s audience by developing messaging and campaigns for Chinese-speaking customers and other U.S. consumers interested in Asian food, and testing what helps new audiences understand, trust, and try the service.
• Lead digital channels and campaigns hands-on, coordinating work across Xiaohongshu (RED), Instagram, WeChat communities, TikTok, paid digital channels, and other relevant platforms. Contribute directly to briefs, creative reviews, launches, and improvements when needed.
• Convert awareness into orders by partnering with Product, Operations, and local teams to understand the customer journey, improve first-order conversion, and create incentives for repeat ordering.
• Build creator and community programs by developing KOL/KOC, creator, and community partnerships aligned to specific audiences and markets. Evaluate contribution beyond views and engagement.
• Align national direction with local execution by working with City Managers and local Marketing teams to adapt campaigns to each market’s customers, merchants, and opportunities.
• Use data to guide decisions by tracking campaign spend and results, including customer acquisition, first orders, repeat orders, and channel performance. Run tests, communicate learnings, and adjust course when results fall short.
• Lead and develop the team by setting priorities, coaching team members, coordinating external partners, and maintaining high execution standards across projects.

Required Qualifications

• Strong experience in digital or growth marketing for a consumer platform, marketplace, food delivery business, or similar consumer brand, including experience leading people or working cross-functionally.
• Proven record growing an audience and tying marketing activity to measurable outcomes such as customer acquisition, first purchases, or retention.
• Ability to define strategy and manage budgets while still working directly on campaigns, creative, channel testing, and performance reviews.
• Strong understanding of Chinese-speaking communities in the U.S., with curiosity and sound judgment for reaching a broader American audience.
• Strong analytical and communication skills with team leadership capabilities, comfortable collaborating with City Managers and teams across different functions.
• Fluency in spoken and written Mandarin Chinese and English is required.

Tools and Platforms

• Xiaohongshu (RED)
• Instagram
• WeChat communities
• TikTok
• Paid digital channels

Benefits

• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Compensation

Salary range: USD 60,000 to 95,000 per year (USD 60,000.00 - $95,000.00 per year).

Location and Work Arrangement

• Work location: In person
• City: New York, NY
• Commute requirement: New York, NY 10123 (Required)

Travel

Willingness to travel: 25% (Preferred)