Marketing Specialist

HungryPanda is seeking a creative and data-driven Marketing Specialist to manage digital content, social media operations, and cross-industry marketing execution. The role combines official channel management, co-marketing coordination across online and offline touchpoints, and performance analysis to improve engagement and results.

Key Responsibilities

• Manage official social media accounts across multiple platforms, including TikTok, Instagram, Facebook, and Xiaohongshu.
• Plan and maintain content calendars; develop copywriting and briefs; coordinate visual materials; schedule publishing.
• Track performance analytics, evaluate campaign outcomes, and deliver actionable insights for optimization.
• Maintain brand tone while improving user engagement, reach, and retention through content.
• Source, negotiate, and execute partnership opportunities with brands, communities, student organizations, and KOCs/KOLs.
• Coordinate timelines, communication, and deliverables with partner stakeholders on both sides.
• Support co-branded event planning and execution for large-scale collaborations.
• Own marketing projects end-to-end for initiatives with both B2C and B2B components, including planning, resourcing, timeline management, and execution.
• Coordinate with internal teams including Ops, BD, Product, and Creative to ensure delivery.
• Assess project performance and support ongoing improvements.

Required Qualifications

• 1–3+ years of social media operations or marketing experience.
• Ability to operate multiple social channels with a demonstrated understanding of platform differences.
• Strong writing and storytelling skills, including comfort producing short-form copy.
• Experience in campaign planning, partnership execution, or PR is preferred.
• Familiarity with marketing and campaign metrics such as reach, CTR, retention, growth, and ROI.
• Proficiency in Excel for reporting, data tracking, and campaign analysis.
• Experience integrating online and offline resources or working with communities is a plus.
• Event planning, project execution, and public relations experience are preferred.
• Strong communication, coordination, and project management skills.
• Mandarin language proficiency (required).
• New York, NY 10123 (required).
• Ability to commute in New York, including Manhattan, Brooklyn, and Queens, on a rotating schedule across the three districts (required).

Tools & Platforms

• Excel
• TikTok
• Instagram
• Facebook
• Xiaohongshu (小红书)
• 抖音
• INS
• FB

Compensation and Work Details

• Job type: Full-time
• Salary: USD 50,000 to 65,000 per year
• Work location: In person

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance