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Marketing Specialist

HungryPanda New York, NY

New York, NY

Today

$50k - $65k/yr Full time Marketing Campaign Management Content Marketing

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Job Description

HungryPanda is seeking a creative and data-driven Marketing Specialist to manage digital content, social media operations, and cross-industry marketing execution. The role combines official channel management, co-marketing coordination across online and offline touchpoints, and performance analysis to improve engagement and results.

Key Responsibilities

Manage official social media accounts across multiple platforms, including TikTok, Instagram, Facebook, and Xiaohongshu.
Plan and maintain content calendars; develop copywriting and briefs; coordinate visual materials; schedule publishing.
Track performance analytics, evaluate campaign outcomes, and deliver actionable insights for optimization.
Maintain brand tone while improving user engagement, reach, and retention through content.
Source, negotiate, and execute partnership opportunities with brands, communities, student organizations, and KOCs/KOLs.
Coordinate timelines, communication, and deliverables with partner stakeholders on both sides.
Support co-branded event planning and execution for large-scale collaborations.
Own marketing projects end-to-end for initiatives with both B2C and B2B components, including planning, resourcing, timeline management, and execution.
Coordinate with internal teams including Ops, BD, Product, and Creative to ensure delivery.
Assess project performance and support ongoing improvements.

Required Qualifications

1–3+ years of social media operations or marketing experience.
Ability to operate multiple social channels with a demonstrated understanding of platform differences.
Strong writing and storytelling skills, including comfort producing short-form copy.
Experience in campaign planning, partnership execution, or PR is preferred.
Familiarity with marketing and campaign metrics such as reach, CTR, retention, growth, and ROI.
Proficiency in Excel for reporting, data tracking, and campaign analysis.
Experience integrating online and offline resources or working with communities is a plus.
Event planning, project execution, and public relations experience are preferred.
Strong communication, coordination, and project management skills.
Mandarin language proficiency (required).
New York, NY 10123 (required).
Ability to commute in New York, including Manhattan, Brooklyn, and Queens, on a rotating schedule across the three districts (required).

Tools & Platforms

Excel
TikTok
Instagram
Facebook
Xiaohongshu (小红书)
抖音
INS
FB

Compensation and Work Details

Job type: Full-time
Salary: USD 50,000 to 65,000 per year
Work location: In person

Benefits

401(k)
Dental insurance
Health insurance
Paid time off
Vision insurance

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