The Director of Marketing & Public Relations will lead the integrated marketing and communications strategy for Fairmont Kea Lani in Wailea-Makena, onsite in Hawaii, shaping brand position, demand, and reputation through storytelling and media relations. This role champions the Fairmont brand and Maui as a premier destination, ensuring authentic Hawaiian culture is woven into the resort experience. Minimum of two years of experience and a salary range of USD 110,000 to 133,000 per year.
Responsibilities
- Act as the strategic lead for all marketing, public relations, digital, and branding initiatives at Fairmont Kea Lani; design enterprise campaigns that strengthen brand equity, drive multi-million-dollar revenue growth, and position the resort as a global leader in luxury hospitality.
- Direct a high-performing in-house team and cross-functional agency partners, overseeing advertising, digital media, public relations, social media, creative and design, and influencer programs to align with the brand vision and business goals.
- Oversee community engagement and corporate social responsibility efforts, managing charitable giving, nonprofit partnerships, and local and international promotional initiatives to align philanthropy with brand purpose.
- Participate as a core member of the resort leadership team, guiding business priorities, long-range planning, and cross-functional initiatives to ensure integrated brand and operational excellence.
- Lead the development and delivery of monthly corporate and ownership reports, presentations, and strategic performance updates to support executive decision making and business alignment.
- Build and nurture high-value relationships with destination partners, industry organizations, brand stakeholders, and media to broaden market visibility and pursue strategic partnerships and brand opportunities.
- Oversee monthly forecasting, accruals, and budget management across key Sales and Marketing general ledger accounts, ensuring financial accuracy and alignment with business objectives.
Requirements
- Strong written and verbal communication and interpersonal skills to represent the resort and brand with professionalism and confidence.
- Strategic, creative, and highly organized, capable of managing multiple priorities in a fast-paced luxury hospitality setting.
- Solid understanding of integrated marketing, public relations, brand positioning, digital marketing, and crisis communications.
- Proven track record of building and sustaining relationships with media, influencers, industry partners, and community stakeholders.
- Experience leading creative campaigns, storytelling initiatives, media relations, and high-profile partnerships.
- Strong project management and administrative skills with budget management experience and meticulous attention to detail.
- Proficiency with Microsoft Office; familiarity with website, social media, and digital marketing platforms.
- Appreciation for Hawaiian culture and a commitment to authentically promoting Maui as a destination.
Technologies
Benefits
- Comprehensive benefits package including medical, vision, and dental coverage, plus extended benefits such as basic insurance, temporary disability insurance (TDI), and long-term disability for both full-time and part-time employees.
- 401(k) retirement savings plan with company matching.
- One complimentary duty meal for all employees who work more than six hours per shift.
- Food and beverage discount at Fairmont Kea Lani; venue-specific details may vary.
- Wellness offerings to support well-being.
- Exclusive employee benefits program with discounted rates across the Accor network and with brand partners.
- Learning programs available through our Academies.
- Opportunity to develop talent and grow within the property and across the world.
- Participation in corporate social responsibility initiatives to make a difference.
Schedule
Due to the nature of the hospitality industry, employees are required to work varying schedules, including overnight, weekend, and holiday shifts to accommodate the business needs of the hotel.
Additional Information
Candidates must possess authorization to work in the United States under IRCA. This position does not offer sponsorship for work visas. Resumes from applicants who cannot meet these requirements will not be considered.
Our Commitment to Diversity & Inclusion
We are an inclusive organization with a goal of attracting, recruiting, and promoting diverse talent across all levels of the company.
Join Our ‘Ohana Today
Visit our website to learn more about living and working for Fairmont Hawaiʻi: www.fairmonthawaiijobs.com
Why Work for Accor?
Accor offers a global ecosystem of brands, hotels, and experiences that celebrate individual talent and growth. With over 45 brands and thousands of properties, your opportunities for development are broad, and your contributions help shape memorable experiences for guests, colleagues, and communities worldwide.
