Sr. Manager, Viral Marketing
Manager
Marketing
Ai Marketing
Analytics
Campaign Management
Channel Management
Consumer Marketing
Content Marketing
Cross-Functional
Digital Marketing
Digital Platforms
Engagement Marketing
Growth Marketing
Influencer Marketing
Instagram Ads
Management
Marketing Analytics
Marketing Automation
Marketing Operations
Marketing Strategy
No Code Tools
Paid Advertising
Partner Management
Performance Marketing
Program Management
Project Management
Reporting and Analytics
Social Media
Social Media Management
Tiktok Ads
Tiktok Platform
Video Marketing
YouTube Ads
Job Description
Senior Manager of Viral Marketing at BMG in Los Angeles, CA (hybrid) will design and deploy in-house paid and social campaigns with a focus on emerging platforms to accelerate music discovery online. Salary: USD 75,000 - 85,000 per year.
Responsibilities
- Lead viral, UGC-driven, and platform-native campaigns to amplify music discovery.
- Research and pilot new digital marketing formats, strategies, and distribution tactics.
- Maintain and organize databases of creator accounts across sizes and niches.
- Monitor performance, run controlled tests across audiences and formats, and use analytics and MROI to optimize campaigns.
- Identify rising platform behaviors, trends, and discovery patterns and translate them into live activations.
- Support centrally led digital activations that serve as testbeds for new marketing approaches.
- Collaborate with digital marketing, paid media, analytics, and artist teams to align on deployment and insights.
- Develop lightweight workflows and internal tools to streamline campaign execution and creator tracking.
- Leverage AI tools to accelerate creative development, testing velocity, analysis, and optimization.
Requirements
- Experience planning and executing paid and/or social campaigns, in-house or agency side.
- Deep understanding of how music is discovered and spreads across platforms and culture.
- Proficiency with TikTok, Instagram, YouTube, Discord, and other emerging community-driven spaces.
- Experience working with UGC, creator ecosystems, or page-based distribution models.
- Ability to organize creator databases, coordinate campaign logistics, and track performance.
- Analytical mindset with track record using performance data and MROI to guide decisions.
- Creative instincts paired with hands-on execution and experimentation.
- Familiarity with paid media platforms, AI tools, and modern marketing workflows.
- Experience with automation, internal tools, and connected systems such as Airtable, no-code tools, and APIs.
Benefits
- Hybrid work model: three days in the office, two remote days.
- Comprehensive medical, dental, and vision coverage.
- Dollar-for-dollar 401(k) match up to 6% after the first year.
- Flexible time off policy with no accrual limits or caps.
- Commuter benefits program to save on travel costs.
- Fitness reimbursement and wellness incentives.
- 24/7 Employee Assistance Program for well-being support.
- Development opportunities including mentorship, LinkedIn Learning, and educational reimbursements.
- Exposure to artist showcases and playback events.
Technologies
- TikTok
- YouTube
- Discord
- Airtable
- APIs
- No-code tools
- AI tools
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