Based in Calabasas, CA, this on-site role at Insomniac leads YouTube operations and growth strategy, coordinating cross-functional teams to drive YouTube-centric campaigns. The position requires a seasoned digital leader with strong organizational and project management skills, deployed five days per week in the office.
Responsibilities
- Design and execute marketing campaigns in collaboration with Strategic Stakeholders, prioritizing YouTube as the main content and promotion channel while guiding cross-functional teams across digital advertising, social media, and related technology.
- Own the YouTube marketing strategy alongside Strategic Stakeholders: create content calendars, schedule video releases, optimize videos, and utilize platform features (Shorts, Community tab, scheduling) to foster growth and engagement.
- Coordinate with third party agencies for the operation, management, and execution of YouTube initiatives.
- Collaborate with event marketing leads to weave YouTube-first campaigns into broader marketing programs.
- Lead internal and external meetings, clearly articulating campaign objectives and YouTube-specific opportunities.
- Analyze weekly performance data, including YouTube analytics, social engagement, and paid media; adapt marketing plans based on insights and communicate targets and metrics to partners.
- Monitor platform trends, content formats, algorithm updates, and best practices to keep campaigns innovative and aligned with current digital behavior.
- Recommend process improvements to optimize marketing workflows and YouTube content development.
- Partner with in-house design and media teams to produce YouTube-optimized assets.
- Hire and manage independent video editors, animators, and YouTube specialists as needed to support initiatives.
- Lead on-site marketing efforts across media, social, and content capture, including livestream planning, real-time content, and post-event recaps.
- Ensure timely and accurate approvals for all marketing and YouTube/media assets.
- Support recruitment, training, and onboarding of team members, including those supporting video and YouTube operations.
- Provide onboarding support for team members, clients, vendors, and partners as required.
- Handle other projects and responsibilities as assigned.
Requirements
- Minimum 3 years of marketing and or music experience with proven YouTube marketing, audience development, or content strategy expertise.
- Deep knowledge of the YouTube platform, including Shorts, Live, and long-form formats, the algorithm, and the creator ecosystem.
- Exceptional attention to detail in a fast-paced environment.
- Passion for electronic music, artists, genres, culture, and Insomniac brands.
- Strong communication skills with the ability to lead strategy and present YouTube insights and campaign results.
- Proven track record of leading and delivering complex, high-volume campaigns with a YouTube focus.
- Solid copywriting ability to craft compelling YouTube titles, descriptions, and calls-to-action in brand voice.
- Experience managing multiple timelines, adapting quickly, and collaborating across departments.
- Bonus: familiarity with YouTube Studio, analytics dashboards, Photoshop, HTML, Google Analytics, or video editing tools such as Adobe Premiere or Final Cut.
- Willingness to supervise off-hours publishing and monitoring when needed.
Technologies
- YouTube Studio
- Photoshop
- HTML
- Google Analytics
- Adobe Premiere
- Final Cut
Compensation
Salary range: USD 75,000 - 85,000 per year. Hiring salary range documented as USD 75,000.00 - 85,000.00.
Work Environment
- Willingness to travel or be present during holidays, evenings, and weekends as deadlines require.
- Ability to endure loud noise levels and varying temperatures while working on-site at event locations.
- Comfort working in an open concept office space.
Equal Employment Opportunity
Insomniac is committed to building diverse teams that reflect the fans and artists we serve. The company promotes inclusive environments where individuals can be themselves, contribute fully, and grow within the organization and events. We pursue equal opportunity for all applicants regardless of age, ancestry, color, religious creed, family or medical leave status, disability, marital or domestic partner status, medical condition, genetic information, military or veteran status, political affiliation, or other protected characteristics. Reasonable accommodations are provided for known limitations to qualified applicants, including accommodations related to pregnancy, in accordance with applicable laws.
Hiring Practices
The description outlines the general nature and level of work performed. It is not a comprehensive inventory of all duties and qualifications. Recruitment policies aim to place the most qualified candidates promptly, using internal promotions, referrals, advertising, agencies, internet recruiting, job fairs, college recruiting, and search firms as needed.
