Senior Performance Marketing Specialist - Personal Injury (MVA) - (Meta & YouTube)

NETFLY is building a high-performance paid acquisition engine and is looking for a senior performance marketing specialist to lead it end to end across Meta and YouTube (with TikTok as a strong plus). This fully remote role offers competitive compensation, performance-based bonuses, significant autonomy, and direct access to executive leadership, supported by engineering, analytics, and creative resources. You’ll also have the benefit of a flexible schedule, alongside the freedom to own strategy, testing, and measurement.

What you’ll own

• Own and scale paid social and video acquisition across Meta (required) and YouTube (required), with expansion to TikTok (preferred) and other emerging platforms
• Own paid acquisition strategy, including continuous experimentation and identification of entirely new acquisition opportunities
• Design and manage campaign architecture, including audience development and creative testing
• Drive landing page optimization and maintain a tight feedback loop between campaigns, site behavior, and conversion performance
• Own attribution, conversion tracking, performance reporting, and budget allocation

What you bring

• 5+ years managing paid acquisition campaigns
• Expert-level experience with Meta Ads
• Expert-level experience with YouTube Ads
• Strong experience with TikTok Ads (preferred)
• Experience managing large advertising budgets (multi-million-dollar annual spend preferred)
• Advanced understanding of GA4 and Google Tag Manager
• Advanced understanding of Attribution, CRM integration, and conversion tracking
• Advanced understanding of creative testing and landing page optimization
• Experience in Personal Injury advertising is strongly preferred

Tools and platforms you’ll use

Meta Ads, YouTube Ads, TikTok Ads, GA4, Google Tag Manager

Interview expectations

Candidates moving forward should be ready to demonstrate campaigns they personally managed. Examples may include Meta Ads reporting, YouTube Ads reporting, GA4 dashboards, Looker Studio dashboards, Attribution reporting, campaign summaries, case studies, and performance dashboards. Confidential information can be redacted. NETFLY is not interested in proprietary client information.

Professional references may be requested as part of later stages. References will never be contacted without your knowledge, and they may come from managers, executives, founders, or clients familiar with your work.

This role is not a fit if

• Your primary responsibility has been trafficking campaigns
• Someone else developed the strategy while you executed it
• You primarily optimize for vanity metrics like CTR, CPC, or CPM
• You’re uncomfortable making difficult decisions
• You prefer maintaining campaigns instead of inventing better systems