Chick's Saddlery is looking for a Digital Marketing Specialist to join our e-commerce team at our Harrington, Delaware headquarters. This on-site role concentrates on planning, executing, and optimizing campaigns across paid and organic channels to raise brand visibility, drive site traffic, and grow online revenue for a long-standing, family-owned business in the equine market.
Overview
The Digital Marketing Specialist will orchestrate multi-channel campaigns across Google Ads, Meta Ads, Microsoft Advertising, programmatic platforms, and popular social channels. The role combines advertising execution with content creation, SEO, email marketing, analytics, and collaboration with merchandising and IT to sustain a cohesive online presence.
Responsibilities
- Plan, create, manage, and optimize campaigns across Google Ads (Search, Shopping, Performance Max, Display, YouTube), Meta Ads (Facebook, Instagram), Microsoft Advertising, programmatic software, and TikTok.
- Monitor budgets, TACoS, ROAS, CPA, and overall campaign performance; adjust strategies to improve ROI.
- Conduct keyword research and refine audience targeting to maximize impact.
- Run A/B tests on ad copy, creative, and landing pages to boost effectiveness.
- Develop and schedule engaging content for social channels; produce graphics, short-form videos, and promotional assets.
- Engage with customers by replying to comments and messages when appropriate; track engagement and follower growth.
- Write optimized product descriptions, blog posts, and website content; apply SEO best practices and metadata optimization.
- Assist with website merchandising and promotional updates; ensure products are properly categorized and optimized.
- Monitor product feeds for Google Merchant Center and Meta Commerce Manager; coordinate with merchandising and IT to resolve issues.
- Track KPIs using Google Analytics 4, Looker Studio, Meta Business Suite, and advertising platforms; prepare weekly and monthly performance reports.
- Identify trends and recommend strategies to enhance return on investment and revenue from digital channels.
- Support photography, video production, and graphic design; coordinate creative assets for campaigns while maintaining brand consistency.
Requirements
- 2–5+ years of experience in digital marketing or e-commerce marketing.
- Experience managing paid advertising campaigns and social media content creation.
- Familiarity with SEO and email marketing.
- Proficiency with Google Ads, Google Analytics 4, Meta Ads Manager, Google Merchant Center, Microsoft Advertising, SEO best practices, and data tools such as Microsoft Excel and Google Sheets.
- Experience with Adobe Creative Suite or Canva; strong copywriting and communication skills.
- Organizational and time-management capabilities with an analytical mindset and attention to detail.
Technologies
- Google Ads, Google Analytics 4, Meta Ads Manager, Google Merchant Center, Microsoft Advertising
- Looker Studio, Meta Business Suite, Google Sheets, Microsoft Excel
- Adobe Creative Suite, Canva
- YouTube, Meta Commerce Manager, Shopify, BigCommerce, Magento, Miva
- ChatGPT, Gemini, Copilot
Benefits
- 401(k) and 401(k) matching
- Dental, health, and vision insurance
- Life insurance
- Paid time off and Employee discount
- Relocation assistance
About Chick's Saddlery
Chick's Saddlery stands among the oldest and largest names in the American equine industry, delivering quality products at competitive prices to millions of customers and their horses. Family-owned since 1975, we remain dedicated to serving our customers. This on-site opportunity in Harrington, Delaware supports our growing e-commerce efforts, with relocation assistance available. Horse experience is a plus but not required.
Compensation
Pay range is USD 60,000 to 75,000 per year.
Work Location
On-site in Harrington, Delaware.
Application Questions
- What is your experience with Google Ads, Meta Ads, and other online advertising platforms, and what has been your average monthly ad spend on each?
- What is your level of experience with social media management?
- Do you have horseback riding experience? If so, please describe (horse experience is not required, but a plus).
Physical Requirements
- Ability to sit at a computer for extended periods.
- Occasionally assist with product photography, events, or marketing promotions.
- Ability to lift up to 25 pounds when supporting marketing displays or merchandise.
Key Performance Indicators (KPIs)
- Return on Ad Spend (ROAS)
- Cost per Acquisition (CPA)
- Conversion rate
- Website traffic growth
- Organic search rankings
- Email revenue and engagement
- Social media growth and engagement
- Customer acquisition
- Revenue generated from digital channels
