Role Overview
We are seeking a results-driven marketing leader with deep expertise in digital performance marketing. This role goes beyond simply launching campaigns and generating reports; you will own hands-on mastery of Google and YouTube advertising, have a strong grasp of how platform algorithms behave, and drive qualified leads, phone calls, event registrations, and membership growth for high-value offerings. The ideal candidate will also know how to practically apply AI tools to speed up analysis, testing, and outcomes. This is a contract position and local candidates only. You will be accountable for outcomes, not just effort.
This Role Is (and Is Not)
- This role is not limited to brand awareness alone
- It is not about creating campaigns and hoping for performance
- It is not about using AI for novelty or buzzwords
- It focuses on measurable results, disciplined optimization, and smart use of tools, including AI
Core Responsibilities
- Own, manage, and optimize Google Search, Display, Performance Max, and YouTube campaigns with an in-depth understanding of algorithm behavior
- Drive lead generation and call generation for high-value, long-consideration products or services
- Plan and execute event promotion campaigns, including pre-event demand generation, registration optimization, and post-event follow-up
- Build and scale club or membership acquisition programs, focusing on quality, retention, and lifetime value
- Apply AI tools and workflows to accelerate campaign analysis, creative testing, audience insights, reporting, and optimization
- Monitor and adapt to algorithm changes, policy updates, and platform shifts proactively
- Develop, deploy, and optimize email marketing campaigns supporting lead nurture, event attendance, and membership conversion
- Ensure accurate tracking, attribution, and conversion integrity across calls, forms, CRM, and offline conversions
- Lead and manage a marketing team and external partners with clear performance expectations
- Produce concise, executive-level reporting focused on results, insights, and decisions—not activity logs
Required Experience
Digital Performance and Lead Generation
- 5+ years of performance-driven digital marketing experience with a focus on lead generation
- Direct ownership of Google Ads and YouTube Ads
- Proven success driving leads and phone calls, not just traffic
- Experience marketing big-ticket products or services with long consideration cycles
Event and Membership Marketing
- Direct experience promoting events, launches, or live activations
- Track record of driving registrations, attendance, and post-event conversion
- Experience growing membership, club, or subscription-based programs
- Understanding of LTV, retention, churn, and cohort performance
AI and Automation Experience
- Practical experience using AI tools to improve marketing performance and efficiency
- Ability to apply AI to creative ideation and rapid testing
- Ability to apply AI to campaign analysis and insight generation
- Ability to apply AI to reporting automation and synthesis
- Ability to apply AI to audience research and messaging refinement
- Clear understanding of where AI helps and where human judgment is required
Qualifications That Matter
- Strong command of Google Ads, YouTube Ads, GA4, and attribution tools
- Experience with offline conversion tracking
- Comfortable making decisions with incomplete or imperfect data
- Understands how budgets, creative, conversion signals, and AI-driven optimizations influence algorithm behavior
- Proven ability to manage teams or agencies and hold them accountable
- Analytical, disciplined, and results-oriented mindset
Required Application Collateral (Proof Required)
Applicants must provide evidence of performance, not just a resume. Please include:
- Examples of reports you’ve created, focusing on CPL, cost per call, conversion rates, trends, and insights
- Case studies or summaries of campaigns you personally owned, especially for big-ticket offers, events, memberships, or AI-enabled optimization
- Before-and-after performance examples (sanitized is acceptable)
- Clear explanation of your role and decisions, not just team outcomes
Strong candidates may also include:
- Funnel or lead-flow diagrams
- Attribution or call-tracking examples
- AI workflows or examples of how AI improved outcomes
- Campaign post-mortems, including underperforming campaigns and how they were corrected
Who Should Apply (And Who Shouldn’t)
You Should Apply If:
- You have personally owned performance for Google and YouTube campaigns
- You know how to drive leads, calls, events, and memberships for big-ticket offerings
- You understand why performance shifts happen and how to respond
- You use AI as a tool to move faster and smarter, not as a crutch
- You’re comfortable being measured on results, not activity
- You expect accountability—from yourself and others
You Should Not Apply If:
- Your background is primarily brand or awareness marketing
- You judge success by impressions, reach, or engagement
- You rely entirely on agencies or tools without understanding the mechanics
- You use AI for novelty rather than performance
- You’re uncomfortable having your work evaluated by numbers
Candidates must be located in the Dallas, Texas area and can meet with our team in person to discuss results and strategy at our office once per month. If you cannot accommodate this request, please do not apply.
Pay: $3,000.00 - $3,500.00 per month
Application Questions
- What is the largest monthly Google Ads budget you personally had authority over, and how did you allocate it across campaign types?
- Tell us about the most significant improvement you personally drove in a Google Ads account. What was the problem, what changes did you make, and what were the measurable results?
- Describe a Google Ads or YouTube campaign where you were the primary decision maker. Include the budget size, your role in strategy, the team you led (if any), and the measurable results achieved.
- Do you live in the Dallas, Fort Worth area?
Experience
Direct Ad Agency: 5 years (Required)
Ability to Commute
Addison, TX 75001 (Required)
Work Location
In person
