Director of Marketing

Big Dog Ranch Rescue (BDRR) is hiring a Director of Marketing to lead the organization’s marketing strategy across Palm Beach County, Florida. This onsite role in Loxahatchee supports donor growth, brand development, partnerships, and multi-channel campaign planning designed to drive measurable results.

In this position, you will build and manage a long-term roadmap, set performance targets, and oversee execution across paid media, email fundraising, earned media, and digital storytelling. You will also work closely with executive leadership to shape major campaigns that advance BDRR’s mission.

Responsibilities

• Develop and execute BDRR’s comprehensive marketing and growth strategy.
• Build a long-term roadmap aligning marketing initiatives with organizational goals.
• Establish KPIs and measure success across marketing channels.
• Identify and prioritize high-impact growth opportunities.
• Maintain consistency in branding, messaging, and storytelling across the organization.
• Lead donor acquisition and donor retention initiatives.
• Develop monthly fundraising and donor engagement campaigns.
• Oversee email fundraising strategy and campaign performance.
• Manage and optimize Google Ad Grant programs.
• Direct paid advertising efforts across Meta, Google, YouTube, TikTok, and display channels.
• Track marketing attribution and ROI.
• Cultivate media relationships and identify earned media opportunities.
• Coordinate television appearances and publicity initiatives.
• Manage influencer, ambassador, and celebrity partnerships.
• Assist in developing speeches, talking points, and messaging for executive leadership.
• Expand brand visibility through strategic communications and storytelling.
• Monitor and analyze social media performance, website analytics, email marketing results, advertising ROI, conversion funnels, and donor acquisition and retention metrics.
• Monitor and analyze competitor activity and benchmarking, as well as industry trends and emerging opportunities.
• Deliver regular reporting and recommendations on what’s working, what’s not working, areas for increased investment, underperforming initiatives, and new opportunities for growth.
• Build and oversee major organizational campaigns.
• Develop innovative fundraising, adoption, and awareness initiatives with creative direction and campaign strategy.
• Coordinate execution across multiple departments, ensuring campaigns are planned, executed, and evaluated professionally.
• Identify, cultivate, and secure strategic partnerships, including corporate sponsorship opportunities.
• Build and manage ambassador and influencer programs and create co-branded campaigns and collaborative initiatives.
• Oversee a team and work closely with executive leadership to drive measurable results.

Requirements

• 5+ years of experience in marketing, brand strategy, fundraising marketing, growth marketing, or related leadership roles.
• Proven experience developing and executing multi-channel marketing campaigns.
• Strong understanding of paid media, digital advertising, email marketing, and donor acquisition strategies.
• Experience managing teams and cross-functional projects.
• Exceptional communication, storytelling, and presentation skills.
• Highly analytical approach with comfort using data to drive decision-making.
• Experience with nonprofit organizations, animal welfare organizations, or mission-driven brands is preferred.
• Demonstrated ability to build partnerships, sponsorships, and media relationships.

Technologies

• Google Ad Grant
• Google
• Meta
• YouTube
• TikTok

Benefits

• Ability to bring (1) dog to work with you to work
• Dental insurance
• Employee discount on dog boarding, dog training, and vet bills
• Health insurance
• Paid time off
• Vision insurance
• 401(k)
• Life insurance
• Retirement plan

AI & Innovation

The ideal candidate will be AI-savvy, comfortable leveraging emerging technologies, and capable of identifying opportunities to integrate AI tools into marketing, fundraising, analytics, and operational workflows.

Why Join Big Dog Ranch Rescue

• Help shape the future of one of the nation’s leading dog rescue organizations.
• Lead high-impact campaigns that directly support animal welfare.
• Work alongside a passionate team committed to saving dogs and advancing innovative solutions.
• Opportunity to build national partnerships, media initiatives, and transformational growth strategies.

Job Details

• Job type: Full-time
• Location: In person, Loxahatchee, FL 33470 (preferred)
• Work location: Onsite
• Pay: $60,000.00 - $80,000.00 per year
• Additional pay note: Competitive salary: $80,000–$100,000/year, based on experience

To Apply

Please submit a resume and cover letter outlining your marketing leadership experience, growth achievements, and passion for animal welfare.