AI Native Performance Marketing Manager – In-House MarTech Video SaaS

Vidalytics seeks an AI native Performance Marketing Manager to lead ROAS-driven campaigns for a SaaS video hosting platform designed for performance marketers. This remote role centers on paid media across Meta, Google/YouTube, and LinkedIn, with ownership of funnel performance and VSL messaging, close collaboration with creative and CRO teams, and the ongoing shaping of a testing roadmap while exploring new acquisition channels.

Responsibilities

• Own ROAS and all key ad performance metrics, managing campaigns on Meta, Google/YouTube, and LinkedIn where applicable.
• Oversee campaign performance from click to conversion, focusing on how leads convert rather than only ad delivery.
• Collaborate with copywriters, designers, and the CRO team to enhance landing pages and funnel flows.
• Help define and evolve the creative and funnel testing roadmap.
• Analyze weekly data and provide insights to inform copy, creative, and targeting decisions.
• Create and test ad creatives personally while partnering with the internal creative team.
• Own the messaging strategy for VSL funnels and work with copywriters to improve conversions.
• Track results meticulously, focusing on CAC, CTR, CVR, ROAS, and LTV.
• Manage the creative testing lifecycle, including hooks, angles, CTAs, and formats.
• Ensure accurate tracking across Meta Pixel, Google Tag Manager, third-party analytics, and custom tracking.
• Set up and optimize top, middle, and bottom of funnel campaigns (TOF/MOF/BOF).
• Run ads across varied funnel types such as trials, information, and book-a-call campaigns.
• Plan and test new acquisition channels when it makes sense, aiming for scalable ROI (e.g., Google Search, YouTube, LinkedIn).

Requirements

• Minimum of 2 years running Meta Ads with monthly budgets of at least $15k; higher budgets are common for this role.
• AI native marketer with a full-stack skill set, leveraging AI Agents, LLMs, and Claude Code; consistently testing the latest tools.
• Strong focus on ROAS, CAC, and LTV, with demonstrated ability to move these metrics.
• Direct response mindset prioritizing leads and conversions over vanity metrics.
• Experience with audience segmentation, behavioral retargeting, and creative hypothesis testing frameworks.
• Proficiency in tracking and attribution, including Meta Pixel, CAPI, UTM setup, and related tools.
• Background in SaaS, info products, or high-ticket offers.
• Ability to collaborate closely with a creative team to move quickly and sustain constant testing.
• Availability for working hours with strong overlap to the Eastern US time zone; further discussion possible.

Technologies

• Meta Ads (Facebook/Instagram)
• Google Ads
• YouTube Ads
• LinkedIn Ads
• Meta Pixel
• Google Tag Manager
• Third-party tracking and custom tracking
• UTM tracking
• Meta Conversions API (CAPI)
• AI Agents, LLMs, Claude Code

Benefits

• High performance company culture
• No office politics
• We value your ideas
• 20 days of PTO for rest and relaxation
• Professional development support, including classes and conferences
• A respectful and kind workplace where you are valued as a person
• A role with learning opportunities and real responsibility aligned with a resume-building path
• Entrepreneurial, startup culture with intrapreneur opportunities and potential to co-found sister ventures

Nice-To-Have

• Solid experience with Google Search, YouTube, or LinkedIn ads
• Ability to build both low-spend, high-ROI retargeting campaigns and high-spend prospecting campaigns
• Familiarity with CRO concepts; hiring a dedicated CRO specialist is feasible
• Experience with funnel auditing, test planning, or executing split tests

Who You Are

• Highly intelligent and analytical
• Detail-oriented yet pragmatic, with precision in tracking, copy, and testing without overchecking
• Fast-paced, shipping tests, learning from data, and iterating quickly
• Hypothesis-driven, focusing on outcomes rather than tasks
• Data-driven, prioritizing ROAS, CAC, LTV, CTR, and CVR to guide decisions
• Curious and asks insightful questions about impact and outcomes
• Clear communicator, open to feedback, and comfortable providing feedback
• Collaborative across copy, design, development, and product management teams
• Confident owning performance results, even when outcomes are not ideal
• Assertive about opinions while prioritizing performance over ego

Vidalytics Values

• Play to Win: We pursue competitive results, embracing rapid iteration and learning from mistakes to win.
• Scrappy: A startup mindset that thrives in a fast-paced, dynamic environment.
• Meritocracy: The best idea wins; direct and transparent collaboration; data-driven testing and scaling.
• Own Yourself: Commit to what you say and learn from missteps; accountability and trust are essential.
• Self Actualization: Strong emphasis on continuous learning and skill growth aligned with growth opportunities.
• Conscious Teamwork: No politics; integrity, emotional intelligence, transparency; challenge ideas, not people.