Performance Marketing Specialist

At IONOS, this role focuses on improving US customer acquisition efficiency by owning the performance path from ad to conversion. You will lead daily optimization in a small pod, using an AI-first workflow to produce creative, analyze results, and iterate quickly on what drives CAC and new-customer inflow. The position is hybrid in Philadelphia, PA, with collaboration across central German teams.

What you’ll own

• CAC and new-customer inflow: move blended CAC toward target while delivering inflow goals, channel by channel.
• The full journey from ad unit to conversion: manage creative, channel setup and buying, landing page and offer coordination, and end-to-end measurement. This includes briefing and producing creative assets such as image, video, and carousels.
• Channel expansion and scaling: stand up and grow TikTok, Meta, IG, YouTube pre-roll, podcast, CTV, and creator/affiliate using short, disciplined test loops.
• Creator marketing execution: develop scripting and storytelling, brief creators, and turn creator output into paid assets that can be tested.
• AI-driven iteration: use generative AI for creative and copy, and LLMs and analytics to run daily optimization with pod-level leverage.
• Cross-team partnership: collaborate with central German teams and coordinate with the Website A/B PO on landing pages and conversion.

Experience and working style

• 3 to 6 years in performance or growth marketing, ideally within direct-to-consumer / eCommerce or affiliate.
• Experience with owned paid budgets and being measured on efficiency.
• Owner mentality: treat the budget like it is your own money and the outcome like it is your own business.
• AI-first operator: already use LLMs and generative tools to produce, analyze, and optimize quickly.
• Full-funnel fluency: comfortable going deep across creative, channel buying, landing pages, offers, and analytics, including working in ad accounts and spreadsheets.
• Player-coach: hands-on execution with the ability to raise the bar for early-career teammates and act as a sounding board.
• Matrix-comfortable: get things done across teams and time zones without formal authority.
• Open to working from Center City Philadelphia at least 3 times per week.
• Occasional opportunity to travel internationally to meet global colleagues and share ideas.

Tools and technologies

• Generative AI
• LLMs
• Analytics
• LLMs/analytics

Performance expectations

• First 90 days: daily optimization loops live on at least one new channel; clear read on where CAC is really going and the top three levers to address it.
• 6 months: two or more new channels running with a repeatable test-measure-iterate scale motion and a demonstrable CAC-improvement trajectory.
• 12 months: blended CAC moving toward target while inflow targets are met, with a playbook that others can run.

Role details

• Location: Philadelphia, PA (hybrid)
• Salary: USD 100,000 - 116,000 per year
• Experience: 3+ years

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Referral program
• Tuition reimbursement
• Vision insurance

How the team works

• Work is measured against CAC, inflow, and conversion, with a focus on outcomes over activity.
• Fast iteration in the open: launch, measure, learn, adjust, often within days.
• Continuous, direct feedback to identify and resolve issues early.
• AI-first culture with support to help you get great at it.
• Coaching from a hands-on GM invested in your growth.