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Ad Campaign Creative Marketing Jobs

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Today

Creative Director, Marketing Campaigns Boys

MGA Entertainment, Inc. Los Angeles, CA

Los Angeles, CA

Today

$90k - $120k/yr Full time Manager Marketing Ad Art Direction

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Job Description

MGA Entertainment is seeking a Creative Director to lead visual brand storytelling and integrated marketing campaign creative execution for boys’ action brands and collectibles.

Responsibilities

Lead integrated creative development from concept through execution for 360-degree campaigns, product launches, brand initiatives, and seasonal promotions across Armorsaurs, CarTuned, Tataba, and Hyojo
Translate strategy into storytelling: develop concepts, campaign narratives, and visual direction that communicate product benefits, support business goals, and reinforce brand positioning
Champion trend-driven collectibles by turning emerging aesthetics, collector behaviors, and cultural movements into distinct campaign work
Apply action and collectibles expertise across action figures, vehicles, transformation, character design, imaginative play, collecting, and fandom to resonate with kids, adult fans, and collectors
Use sports and fan insights to inform relevant creative opportunities across teams, athletes, and fan communities
Direct sets and visual storytelling: define the creative vision for photography and video shoots, including mood boards, storyboards, environments, props, lighting, scale, and composition
Partner with Product Development to understand play features, mechanisms, materials, finishes, character details, and assortment stories
Collaborate with Brand, PR, and Influencer teams on teasers, reveals, unboxing content, creator collaborations, and launch storytelling that support discovery, sharing, and collecting
Lead multidisciplinary teams (designers, copywriters, producers, content creators) through clear direction, constructive feedback, and high standards for craft
Drive cross-team collaboration with Brand, PR, Product Development, Operations, and Retail to align creative strategy, product priorities, launch timing, and execution
Create platform-native content for YouTube, TikTok, Instagram, and emerging platforms, plus assets for broadcast, email, print, retail, and e-commerce
Extend brands into experiences including creative for trade shows, retail displays, sizzle reels, influencer kits, product reveals, fan events, experiential activations, and other touchpoints
Protect and evolve brand identity across brands while introducing fresh, culturally relevant creative expression
Manage creative delivery: develop briefs, define scopes and timelines, direct freelancers and agency partners, and coordinate with production and project management to meet budgets and deadlines
Track and turn trends and insights into action across designer toys, art, fashion, streetwear, sports, gaming, entertainment, vehicle culture, and collector communities

Requirements

7–10 years of relevant experience in creative marketing, art direction, graphic design, or brand development; includes at least 3 years in a creative leadership role
Strong portfolio showing integrated campaigns, visual storytelling, hands-on design expertise, and photography or video art direction
Demonstrated experience in collectibles and adjacent categories such as designer toys, action toys, vehicles, entertainment, fashion, streetwear, and sports
Deep understanding of trend-driven collectibles and collector communities, with ability to translate cultural insights and emerging aesthetics into campaigns
Strong knowledge of sports and sports culture, with the ability to identify relevant creative opportunities across action brands, vehicles, and collectibles
Experience creating creative for product drops, character or series launches, reveals, and community-focused brand initiatives
Proven ability to connect brand strategy and product innovation to compelling creative across multiple channels
Experience directing photo and video shoots, including set concepts, storyboards, lighting, composition, scale, and product demonstrations
Experience partnering with motion graphics, animation, CGI, or visual effects teams to enhance product storytelling
Track record leading and developing multidisciplinary creative teams and managing projects from brief through delivery
Ability to build cross-functional partnerships and align creative with product, marketing, operational, and retail priorities
Expert proficiency in Adobe Creative Suite, especially Photoshop and Illustrator; working knowledge of Figma, social platforms, and digital content formats
Excellent presentation, communication, collaboration, and organizational skills
Ability to manage multiple brands and competing priorities in a high-volume, fast-moving creative environment

Technologies

Adobe Creative Suite
Photoshop
Illustrator
Figma

Key Areas of Expertise

Trend-driven collectibles and the intersection of designer toys, character-led brands, art, fashion, and pop culture
Collector behavior and fan culture, including blind-box formats, unboxing, surprise reveals, rarity, series building, display, trading, and social sharing
Sports and sports culture, including athletes, teams, fan communities, and intersections with collectibles, streetwear, gaming, and entertainment
Trend translation and cultural relevance, including identifying emerging visual directions and subcultures
Character design and visual identity, including silhouette, color, expression, materials, and detail
Action play and entertainment, including adventure, competition, transformation, and imaginative play
Vehicle and design culture, including automotive styling, customization, performance aesthetics, and mechanical detail
Set direction and world-building for product and talent photography, video, and social content
Cinematic and motion storytelling, including pacing, camera angles, action sequences, sound, and visual effects
Audience and creator connection for kids, Gen Alpha, Gen Z, adult collectors, parents, and creator communities
Retail and global execution for mass retail and e-commerce environments, including Walmart, Target, and Amazon, plus collaboration with global teams and licensors

Key Traits for Success

Cross-team collaboration across Brand, PR, Product Development, Operations, and Retail
Creative and strategic thinking rooted in brand strategy, audience understanding, and business objectives
Instinct for trends and collectability, recognizing what makes products desirable and shareable
Passion for the category including collectibles, designer toys, action brands, vehicles, sports, art, and fashion
Collaborative leadership with open communication and constructive feedback
Attention to craft and product detail, including design, scale, composition, materials, movement, and accurate representation
Cultural curiosity about how audiences discover brands and build fandom and collections
Ownership and adaptability to balance competing priorities in a fast-paced, deadline-driven environment

Location: Los Angeles, CA (onsite)

Salary: USD 90,000 - 120,000 per year

Minimum experience: 3 years

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Today

Creative Director, Marketing and Campaigns for Doll Brands

MGA Entertainment, Inc. Los Angeles, CA

Los Angeles, CA

Today

$120k - $150k/yr Full time Manager Marketing Ad Campaign Creative

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Job Description

MGA Entertainment is seeking a Creative Director, Marketing and Campaigns for Doll Brands to lead visual brand storytelling and end-to-end campaign creative delivery across its doll portfolio.

Responsibilities

Lead integrated creative development for 360-degree campaigns, product launches, brand initiatives, and seasonal promotions across MGA’s doll portfolio.
Translate strategy into storytelling through concepts, campaign narratives, and visual direction aligned to brand positioning and business goals.
Apply doll and fashion expertise grounded in doll play, collecting, customization, fashion, and fandom to create work for kids and collectors.
Direct sets and visual storytelling by establishing creative vision for photography and video shoots, including mood boards, set direction, environments, props, styling, lighting, and composition.
Partner with producers, photographers, stylists, and set designers to build a cohesive brand world that drives sales.
Lead multidisciplinary creative teams by providing clear direction, constructive feedback, and high standards for craft for designers, copywriters, producers, and content creators.
Drive cross-team collaboration with Brand, PR, Product Development, Operations, and Retail to align creative strategy, product priorities, launch timing, and execution.
Collaborate with Integrated Marketing, Packaging, Influencer, Licensing, Sales, and executive stakeholders to support shared objectives.
Create channel-specific content including platform-native assets for YouTube, TikTok, and Instagram, plus support for broadcast, email, print, retail, and e-commerce.
Oversee creative for brand touchpoints such as trade shows, retail displays, sizzle reels, influencer kits, and experiential activations.
Protect and evolve brand identity by maintaining each brand’s distinct voice and visual identity while introducing fresh, culturally relevant creative.
Manage creative delivery by writing briefs, defining scopes and timelines, directing freelancers and agency partners, and coordinating with production and project management teams to meet budgets and deadlines.
Track doll and collector communities, fashion, beauty, entertainment, and youth culture to identify creative opportunities.
Use campaign performance and audience feedback to improve future work.

Requirements

7–10 years of relevant experience in creative marketing, art direction, graphic design, or brand development, including at least 3 years in a creative leadership role.
Portfolio demonstrating integrated campaigns, visual storytelling, hands-on design expertise, and photography or video art direction.
Experience in dolls, fashion, toys, entertainment, or related consumer lifestyle categories, with deep knowledge of doll and collector communities.
Proven ability to translate brand strategy and cultural insights into compelling creative across multiple channels.
Experience directing photo and video shoots, including set concepts, styling, composition, and product presentation.
Track record of leading and developing multidisciplinary creative teams and managing projects from brief through delivery.
Demonstrated ability to build cross-functional partnerships and align creative with product, marketing, operational, and retail priorities.
Expert proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator, with working knowledge of Figma, social platforms, and digital content formats.
Excellent presentation, communication, collaboration, and organizational skills.
Ability to manage multiple brands and competing priorities in a high-volume, fast-moving creative environment.

Technologies

Adobe Creative Suite
Photoshop
Illustrator
Figma
YouTube
TikTok
Instagram

Key Areas of Expertise

Doll communities and collector culture, including collecting behaviors, customization, and unboxing details that drive authenticity and brand loyalty.
Fashion and styling with ability to translate trends, streetwear, beauty, accessories, and subcultures into distinct brand aesthetics and campaign concepts.
Set direction and world-building for product and talent photography, video, and social content with attention to scale, materials, color, props, lighting, and product presentation.
Audience connection across Gen Alpha, Gen Z, collectors, and millennial parents.
Social and influencer storytelling, including creator communities, YouTube unboxing content, TikTok-first storytelling, and emerging audience participation.
Retail and global execution, including understanding mass retail and e-commerce environments and collaborating with global teams, licensors, and external partners.

Salary

$120,000 - $150,000 /year

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Creative Director, Marketing Campaigns Boys

Creative Director, Marketing and Campaigns for Doll Brands

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