Creative Director, Marketing Campaigns Boys

MGA Entertainment is seeking a Creative Director to lead visual brand storytelling and integrated marketing campaign creative execution for boys’ action brands and collectibles.

Responsibilities

• Lead integrated creative development from concept through execution for 360-degree campaigns, product launches, brand initiatives, and seasonal promotions across Armorsaurs, CarTuned, Tataba, and Hyojo
• Translate strategy into storytelling: develop concepts, campaign narratives, and visual direction that communicate product benefits, support business goals, and reinforce brand positioning
• Champion trend-driven collectibles by turning emerging aesthetics, collector behaviors, and cultural movements into distinct campaign work
• Apply action and collectibles expertise across action figures, vehicles, transformation, character design, imaginative play, collecting, and fandom to resonate with kids, adult fans, and collectors
• Use sports and fan insights to inform relevant creative opportunities across teams, athletes, and fan communities
• Direct sets and visual storytelling: define the creative vision for photography and video shoots, including mood boards, storyboards, environments, props, lighting, scale, and composition
• Partner with Product Development to understand play features, mechanisms, materials, finishes, character details, and assortment stories
• Collaborate with Brand, PR, and Influencer teams on teasers, reveals, unboxing content, creator collaborations, and launch storytelling that support discovery, sharing, and collecting
• Lead multidisciplinary teams (designers, copywriters, producers, content creators) through clear direction, constructive feedback, and high standards for craft
• Drive cross-team collaboration with Brand, PR, Product Development, Operations, and Retail to align creative strategy, product priorities, launch timing, and execution
• Create platform-native content for YouTube, TikTok, Instagram, and emerging platforms, plus assets for broadcast, email, print, retail, and e-commerce
• Extend brands into experiences including creative for trade shows, retail displays, sizzle reels, influencer kits, product reveals, fan events, experiential activations, and other touchpoints
• Protect and evolve brand identity across brands while introducing fresh, culturally relevant creative expression
• Manage creative delivery: develop briefs, define scopes and timelines, direct freelancers and agency partners, and coordinate with production and project management to meet budgets and deadlines
• Track and turn trends and insights into action across designer toys, art, fashion, streetwear, sports, gaming, entertainment, vehicle culture, and collector communities

Requirements

• 7–10 years of relevant experience in creative marketing, art direction, graphic design, or brand development; includes at least 3 years in a creative leadership role
• Strong portfolio showing integrated campaigns, visual storytelling, hands-on design expertise, and photography or video art direction
• Demonstrated experience in collectibles and adjacent categories such as designer toys, action toys, vehicles, entertainment, fashion, streetwear, and sports
• Deep understanding of trend-driven collectibles and collector communities, with ability to translate cultural insights and emerging aesthetics into campaigns
• Strong knowledge of sports and sports culture, with the ability to identify relevant creative opportunities across action brands, vehicles, and collectibles
• Experience creating creative for product drops, character or series launches, reveals, and community-focused brand initiatives
• Proven ability to connect brand strategy and product innovation to compelling creative across multiple channels
• Experience directing photo and video shoots, including set concepts, storyboards, lighting, composition, scale, and product demonstrations
• Experience partnering with motion graphics, animation, CGI, or visual effects teams to enhance product storytelling
• Track record leading and developing multidisciplinary creative teams and managing projects from brief through delivery
• Ability to build cross-functional partnerships and align creative with product, marketing, operational, and retail priorities
• Expert proficiency in Adobe Creative Suite, especially Photoshop and Illustrator; working knowledge of Figma, social platforms, and digital content formats
• Excellent presentation, communication, collaboration, and organizational skills
• Ability to manage multiple brands and competing priorities in a high-volume, fast-moving creative environment

Technologies

• Adobe Creative Suite
• Photoshop
• Illustrator
• Figma

Key Areas of Expertise

• Trend-driven collectibles and the intersection of designer toys, character-led brands, art, fashion, and pop culture
• Collector behavior and fan culture, including blind-box formats, unboxing, surprise reveals, rarity, series building, display, trading, and social sharing
• Sports and sports culture, including athletes, teams, fan communities, and intersections with collectibles, streetwear, gaming, and entertainment
• Trend translation and cultural relevance, including identifying emerging visual directions and subcultures
• Character design and visual identity, including silhouette, color, expression, materials, and detail
• Action play and entertainment, including adventure, competition, transformation, and imaginative play
• Vehicle and design culture, including automotive styling, customization, performance aesthetics, and mechanical detail
• Set direction and world-building for product and talent photography, video, and social content
• Cinematic and motion storytelling, including pacing, camera angles, action sequences, sound, and visual effects
• Audience and creator connection for kids, Gen Alpha, Gen Z, adult collectors, parents, and creator communities
• Retail and global execution for mass retail and e-commerce environments, including Walmart, Target, and Amazon, plus collaboration with global teams and licensors

Key Traits for Success

• Cross-team collaboration across Brand, PR, Product Development, Operations, and Retail
• Creative and strategic thinking rooted in brand strategy, audience understanding, and business objectives
• Instinct for trends and collectability, recognizing what makes products desirable and shareable
• Passion for the category including collectibles, designer toys, action brands, vehicles, sports, art, and fashion
• Collaborative leadership with open communication and constructive feedback
• Attention to craft and product detail, including design, scale, composition, materials, movement, and accurate representation
• Cultural curiosity about how audiences discover brands and build fandom and collections
• Ownership and adaptability to balance competing priorities in a fast-paced, deadline-driven environment

Location: Los Angeles, CA (onsite)

Salary: USD 90,000 - 120,000 per year

Minimum experience: 3 years