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Creative Director, Marketing Campaigns Boys

MGA Entertainment, Inc. Los Angeles, CA

Los Angeles, CA

Today

$90k - $120k/yr Full time Manager Marketing Ad Art Direction

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Job Description

MGA Entertainment is seeking a Creative Director to lead visual brand storytelling and integrated marketing campaign creative execution for boys’ action brands and collectibles.

Responsibilities

Lead integrated creative development from concept through execution for 360-degree campaigns, product launches, brand initiatives, and seasonal promotions across Armorsaurs, CarTuned, Tataba, and Hyojo
Translate strategy into storytelling: develop concepts, campaign narratives, and visual direction that communicate product benefits, support business goals, and reinforce brand positioning
Champion trend-driven collectibles by turning emerging aesthetics, collector behaviors, and cultural movements into distinct campaign work
Apply action and collectibles expertise across action figures, vehicles, transformation, character design, imaginative play, collecting, and fandom to resonate with kids, adult fans, and collectors
Use sports and fan insights to inform relevant creative opportunities across teams, athletes, and fan communities
Direct sets and visual storytelling: define the creative vision for photography and video shoots, including mood boards, storyboards, environments, props, lighting, scale, and composition
Partner with Product Development to understand play features, mechanisms, materials, finishes, character details, and assortment stories
Collaborate with Brand, PR, and Influencer teams on teasers, reveals, unboxing content, creator collaborations, and launch storytelling that support discovery, sharing, and collecting
Lead multidisciplinary teams (designers, copywriters, producers, content creators) through clear direction, constructive feedback, and high standards for craft
Drive cross-team collaboration with Brand, PR, Product Development, Operations, and Retail to align creative strategy, product priorities, launch timing, and execution
Create platform-native content for YouTube, TikTok, Instagram, and emerging platforms, plus assets for broadcast, email, print, retail, and e-commerce
Extend brands into experiences including creative for trade shows, retail displays, sizzle reels, influencer kits, product reveals, fan events, experiential activations, and other touchpoints
Protect and evolve brand identity across brands while introducing fresh, culturally relevant creative expression
Manage creative delivery: develop briefs, define scopes and timelines, direct freelancers and agency partners, and coordinate with production and project management to meet budgets and deadlines
Track and turn trends and insights into action across designer toys, art, fashion, streetwear, sports, gaming, entertainment, vehicle culture, and collector communities

Requirements

7–10 years of relevant experience in creative marketing, art direction, graphic design, or brand development; includes at least 3 years in a creative leadership role
Strong portfolio showing integrated campaigns, visual storytelling, hands-on design expertise, and photography or video art direction
Demonstrated experience in collectibles and adjacent categories such as designer toys, action toys, vehicles, entertainment, fashion, streetwear, and sports
Deep understanding of trend-driven collectibles and collector communities, with ability to translate cultural insights and emerging aesthetics into campaigns
Strong knowledge of sports and sports culture, with the ability to identify relevant creative opportunities across action brands, vehicles, and collectibles
Experience creating creative for product drops, character or series launches, reveals, and community-focused brand initiatives
Proven ability to connect brand strategy and product innovation to compelling creative across multiple channels
Experience directing photo and video shoots, including set concepts, storyboards, lighting, composition, scale, and product demonstrations
Experience partnering with motion graphics, animation, CGI, or visual effects teams to enhance product storytelling
Track record leading and developing multidisciplinary creative teams and managing projects from brief through delivery
Ability to build cross-functional partnerships and align creative with product, marketing, operational, and retail priorities
Expert proficiency in Adobe Creative Suite, especially Photoshop and Illustrator; working knowledge of Figma, social platforms, and digital content formats
Excellent presentation, communication, collaboration, and organizational skills
Ability to manage multiple brands and competing priorities in a high-volume, fast-moving creative environment

Technologies

Adobe Creative Suite
Photoshop
Illustrator
Figma

Key Areas of Expertise

Trend-driven collectibles and the intersection of designer toys, character-led brands, art, fashion, and pop culture
Collector behavior and fan culture, including blind-box formats, unboxing, surprise reveals, rarity, series building, display, trading, and social sharing
Sports and sports culture, including athletes, teams, fan communities, and intersections with collectibles, streetwear, gaming, and entertainment
Trend translation and cultural relevance, including identifying emerging visual directions and subcultures
Character design and visual identity, including silhouette, color, expression, materials, and detail
Action play and entertainment, including adventure, competition, transformation, and imaginative play
Vehicle and design culture, including automotive styling, customization, performance aesthetics, and mechanical detail
Set direction and world-building for product and talent photography, video, and social content
Cinematic and motion storytelling, including pacing, camera angles, action sequences, sound, and visual effects
Audience and creator connection for kids, Gen Alpha, Gen Z, adult collectors, parents, and creator communities
Retail and global execution for mass retail and e-commerce environments, including Walmart, Target, and Amazon, plus collaboration with global teams and licensors

Key Traits for Success

Cross-team collaboration across Brand, PR, Product Development, Operations, and Retail
Creative and strategic thinking rooted in brand strategy, audience understanding, and business objectives
Instinct for trends and collectability, recognizing what makes products desirable and shareable
Passion for the category including collectibles, designer toys, action brands, vehicles, sports, art, and fashion
Collaborative leadership with open communication and constructive feedback
Attention to craft and product detail, including design, scale, composition, materials, movement, and accurate representation
Cultural curiosity about how audiences discover brands and build fandom and collections
Ownership and adaptability to balance competing priorities in a fast-paced, deadline-driven environment

Location: Los Angeles, CA (onsite)

Salary: USD 90,000 - 120,000 per year

Minimum experience: 3 years

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