Creative Director, Marketing and Campaigns for Doll Brands

MGA Entertainment is seeking a Creative Director, Marketing and Campaigns for Doll Brands to lead visual brand storytelling and end-to-end campaign creative delivery across its doll portfolio.

Responsibilities

• Lead integrated creative development for 360-degree campaigns, product launches, brand initiatives, and seasonal promotions across MGA’s doll portfolio.
• Translate strategy into storytelling through concepts, campaign narratives, and visual direction aligned to brand positioning and business goals.
• Apply doll and fashion expertise grounded in doll play, collecting, customization, fashion, and fandom to create work for kids and collectors.
• Direct sets and visual storytelling by establishing creative vision for photography and video shoots, including mood boards, set direction, environments, props, styling, lighting, and composition.
• Partner with producers, photographers, stylists, and set designers to build a cohesive brand world that drives sales.
• Lead multidisciplinary creative teams by providing clear direction, constructive feedback, and high standards for craft for designers, copywriters, producers, and content creators.
• Drive cross-team collaboration with Brand, PR, Product Development, Operations, and Retail to align creative strategy, product priorities, launch timing, and execution.
• Collaborate with Integrated Marketing, Packaging, Influencer, Licensing, Sales, and executive stakeholders to support shared objectives.
• Create channel-specific content including platform-native assets for YouTube, TikTok, and Instagram, plus support for broadcast, email, print, retail, and e-commerce.
• Oversee creative for brand touchpoints such as trade shows, retail displays, sizzle reels, influencer kits, and experiential activations.
• Protect and evolve brand identity by maintaining each brand’s distinct voice and visual identity while introducing fresh, culturally relevant creative.
• Manage creative delivery by writing briefs, defining scopes and timelines, directing freelancers and agency partners, and coordinating with production and project management teams to meet budgets and deadlines.
• Track doll and collector communities, fashion, beauty, entertainment, and youth culture to identify creative opportunities.
• Use campaign performance and audience feedback to improve future work.

Requirements

• 7–10 years of relevant experience in creative marketing, art direction, graphic design, or brand development, including at least 3 years in a creative leadership role.
• Portfolio demonstrating integrated campaigns, visual storytelling, hands-on design expertise, and photography or video art direction.
• Experience in dolls, fashion, toys, entertainment, or related consumer lifestyle categories, with deep knowledge of doll and collector communities.
• Proven ability to translate brand strategy and cultural insights into compelling creative across multiple channels.
• Experience directing photo and video shoots, including set concepts, styling, composition, and product presentation.
• Track record of leading and developing multidisciplinary creative teams and managing projects from brief through delivery.
• Demonstrated ability to build cross-functional partnerships and align creative with product, marketing, operational, and retail priorities.
• Expert proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator, with working knowledge of Figma, social platforms, and digital content formats.
• Excellent presentation, communication, collaboration, and organizational skills.
• Ability to manage multiple brands and competing priorities in a high-volume, fast-moving creative environment.

Technologies

• Adobe Creative Suite
• Photoshop
• Illustrator
• Figma
• YouTube
• TikTok
• Instagram

Key Areas of Expertise

• Doll communities and collector culture, including collecting behaviors, customization, and unboxing details that drive authenticity and brand loyalty.
• Fashion and styling with ability to translate trends, streetwear, beauty, accessories, and subcultures into distinct brand aesthetics and campaign concepts.
• Set direction and world-building for product and talent photography, video, and social content with attention to scale, materials, color, props, lighting, and product presentation.
• Audience connection across Gen Alpha, Gen Z, collectors, and millennial parents.
• Social and influencer storytelling, including creator communities, YouTube unboxing content, TikTok-first storytelling, and emerging audience participation.
• Retail and global execution, including understanding mass retail and e-commerce environments and collaborating with global teams, licensors, and external partners.

Salary

• $120,000 - $150,000 /year