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Creative Director, Marketing and Campaigns for Doll Brands

MGA Entertainment, Inc. Los Angeles, CA

Los Angeles, CA

Today

$120k - $150k/yr Full time Manager Marketing Ad Campaign Creative

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Job Description

MGA Entertainment is seeking a Creative Director, Marketing and Campaigns for Doll Brands to lead visual brand storytelling and end-to-end campaign creative delivery across its doll portfolio.

Responsibilities

Lead integrated creative development for 360-degree campaigns, product launches, brand initiatives, and seasonal promotions across MGA’s doll portfolio.
Translate strategy into storytelling through concepts, campaign narratives, and visual direction aligned to brand positioning and business goals.
Apply doll and fashion expertise grounded in doll play, collecting, customization, fashion, and fandom to create work for kids and collectors.
Direct sets and visual storytelling by establishing creative vision for photography and video shoots, including mood boards, set direction, environments, props, styling, lighting, and composition.
Partner with producers, photographers, stylists, and set designers to build a cohesive brand world that drives sales.
Lead multidisciplinary creative teams by providing clear direction, constructive feedback, and high standards for craft for designers, copywriters, producers, and content creators.
Drive cross-team collaboration with Brand, PR, Product Development, Operations, and Retail to align creative strategy, product priorities, launch timing, and execution.
Collaborate with Integrated Marketing, Packaging, Influencer, Licensing, Sales, and executive stakeholders to support shared objectives.
Create channel-specific content including platform-native assets for YouTube, TikTok, and Instagram, plus support for broadcast, email, print, retail, and e-commerce.
Oversee creative for brand touchpoints such as trade shows, retail displays, sizzle reels, influencer kits, and experiential activations.
Protect and evolve brand identity by maintaining each brand’s distinct voice and visual identity while introducing fresh, culturally relevant creative.
Manage creative delivery by writing briefs, defining scopes and timelines, directing freelancers and agency partners, and coordinating with production and project management teams to meet budgets and deadlines.
Track doll and collector communities, fashion, beauty, entertainment, and youth culture to identify creative opportunities.
Use campaign performance and audience feedback to improve future work.

Requirements

7–10 years of relevant experience in creative marketing, art direction, graphic design, or brand development, including at least 3 years in a creative leadership role.
Portfolio demonstrating integrated campaigns, visual storytelling, hands-on design expertise, and photography or video art direction.
Experience in dolls, fashion, toys, entertainment, or related consumer lifestyle categories, with deep knowledge of doll and collector communities.
Proven ability to translate brand strategy and cultural insights into compelling creative across multiple channels.
Experience directing photo and video shoots, including set concepts, styling, composition, and product presentation.
Track record of leading and developing multidisciplinary creative teams and managing projects from brief through delivery.
Demonstrated ability to build cross-functional partnerships and align creative with product, marketing, operational, and retail priorities.
Expert proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator, with working knowledge of Figma, social platforms, and digital content formats.
Excellent presentation, communication, collaboration, and organizational skills.
Ability to manage multiple brands and competing priorities in a high-volume, fast-moving creative environment.

Technologies

Adobe Creative Suite
Photoshop
Illustrator
Figma
YouTube
TikTok
Instagram

Key Areas of Expertise

Doll communities and collector culture, including collecting behaviors, customization, and unboxing details that drive authenticity and brand loyalty.
Fashion and styling with ability to translate trends, streetwear, beauty, accessories, and subcultures into distinct brand aesthetics and campaign concepts.
Set direction and world-building for product and talent photography, video, and social content with attention to scale, materials, color, props, lighting, and product presentation.
Audience connection across Gen Alpha, Gen Z, collectors, and millennial parents.
Social and influencer storytelling, including creator communities, YouTube unboxing content, TikTok-first storytelling, and emerging audience participation.
Retail and global execution, including understanding mass retail and e-commerce environments and collaborating with global teams, licensors, and external partners.

Salary

$120,000 - $150,000 /year

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