Creative Director, Brand & Marketing

Museum of Ice Cream is evolving its brand and connecting it to guest experiences through integrated creative work across channels, partnerships, and new museum openings. Reporting to the SVP of Brand & Marketing, this Creative Director role leads the Creative and Social teams, sets the creative vision, and brings the brand system and campaigns to life in ways that are unmistakable, usable, and culturally relevant.

This onsite position is based in Los Angeles, CA. Salary range is USD 180,000 - 210,000 per year, with a requirement of 10+ years of experience.

What you’ll do

• Lead Museum of Ice Cream’s brand evolution by defining the visual identity, creative system, and practical guidelines that keep the brand recognizable across teams, markets, and partners.
• Partner with the SVP of Brand & Marketing to translate brand and business strategy into focused briefs, distinctive creative platforms, and strong ideas.
• Develop integrated campaign concepts and direct execution across advertising, social, content, PR, partnerships, lifecycle, digital products, and physical experiences.
• Build cultural relevance by identifying conversations, collaborators, and creative opportunities where MOIC can contribute something original, not just follow trends.
• Work alongside the VP of Experience Creative to ensure the brand system and the guest experience evolve together.
• Manage and develop the Creative team and Director of Social by setting a clear creative bar, coaching direct reports, and supporting career growth.
• Ensure social’s creative direction aligns with the broader brand while the Director of Social leads channel strategy, content planning, and community management.
• Direct brand and campaign expression for major partnerships, activations, and new museum openings.
• Partner with Experience Design on museum experiences and with Production on fabrication and logistics, maintaining clear ownership of creative direction.
• Set the vision for photography, film, design, content, and experiential work, directing internal and external specialists from concept through final delivery.
• Build the right creative ecosystem across employees, agencies, freelancers, artists, creators, directors, and production partners.
• Create a focused briefing, review, and approval process to improve work quality, accelerate decisions, and clarify priorities.
• Collaborate closely with Growth, Partnerships, PR, Experience Design, and Operations so creative ambition connects to audience insight, commercial opportunity, and what guests experience.
• Present work with clarity and conviction, explaining why an idea is right for the brand, relevant to the audience, and valuable to the business.
• Partner with the SVP of Brand & Marketing, Marketing Operations, and Production to prioritize work, allocate resources, and deliver within approved budgets.

What you bring

• 10+ years of progressive experience in design, art direction, and creative leadership, including significant experience in leading creative or advertising agencies and leadership of multidisciplinary teams and senior creative talent.
• An exceptional portfolio driven by design and art direction, demonstrating original integrated campaign concepts, visual identity, brand-system work, and physical or experiential activations, with clear explanation of your personal contribution, conceptual thinking, and craft decisions.
• A track record of leading a meaningful consumer-brand evolution, including developing or redefining visual identity, brand expression, creative system, and guidelines, then bringing the work into market.
• Experience translating a central creative idea across physical experiences and digital channels, from broad awareness through conversion.
• Cultural fluency and judgment to distinguish meaningful brand opportunity from a passing trend.
• Demonstrated experience managing Creative and Social direct reports, including hiring, coaching, performance feedback, and career development, plus experience directing agencies, freelancers, and production partners.
• Strong conceptual and editorial instincts, including the ability to evaluate how visual and verbal ideas work together (professional copywriting experience is not required).
• Excellent taste and craft judgment across art direction, design, typography, photography, film, spatial expression, and storytelling.
• Ability to balance long-term brand building with urgent, highly visible commercial priorities.
• Clear, persuasive communication and the confidence to make decisions, give direct feedback, defend the work, and collaborate without ego.

Compensation & benefits

• Competitive pay
• Annual bonus
• Stock options
• 401k with match
• PTO and sick time
• Medical, dental, vision
• Perks including Classpass, commuter discounts, employee assistance program, and unlimited ice cream
• Employee development opportunities
• 16 free museum tickets per year for friends and family, with free entry for self
• 50% off retail products
• Ability to advance within the organization

How success is measured

• MOIC becomes more distinctive, recognizable, and culturally relevant.
• The brand evolution produces a clear creative system that strengthens consistency without limiting imagination.
• Integrated creative ideas travel across channels and experiences while driving brand desire, engagement, and visitation.
• Major campaigns, partnerships, and new museum openings launch with strong ideas and exceptional execution.
• Creative performance improves across paid media, social, website, lifecycle, and other conversion channels.
• The Creative and Social teams are inspired, well led, and clear on priorities, standards, and decision-making.
• MOIC has the internal talent, external partners, and ways of working to create ambitious work sustainably.

Nice to have

• Experience in entertainment, hospitality, attractions, travel, fashion, food and beverage, retail, or another culture- and experience-led consumer brand.
• Experience supporting multiple physical locations or launching brands and experiences in new markets.
• Experience extending a brand into products, packaging, collaborations, fashion, or food and beverage.
• Experience building or evolving a creative organization during a period of growth and change.

Please note: While multiple job postings may appear, this is for one open hire need. Candidates must be located in New York City or Los Angeles.