Marketing Web Designer at Avoca, onsite in New York, NY, with compensation USD 165,000 - 185,000 per year.
Responsibilities
- Own avoca.ai end to end: design each new page in Figma, implement in code, and ship without handoffs.
- Build and maintain Avoca's marketing component library and design system, ensuring precise Figma to code parity.
- Deliver key sites including the Q4 product launch site, the marquee conference microsite, and customer story pages for top accounts.
- Design and develop landing pages optimized for paid, SEO, and ABM campaigns; instrument analytics, run AB tests, and iterate based on data.
- Lead interaction and motion design on the web, including hero animations, scroll moments, the homepage live counter, and film/motion integration from the Creative Producer.
- Collaborate with the Director of Brand, Product Marketing, PMM, and Product on launches, campaigns, and customer-facing microsites.
- Own analytics and performance optimization; ensure page speed, Core Web Vitals, accessibility, and SEO are core responsibilities.
- Make and own technical decisions for the marketing stack, covering CMS, framework, hosting, asset pipeline, and deploy/preview workflows.
Requirements
- 4–7+ years as a hybrid marketing web designer/developer in B2B SaaS, an agency, or in-house brand teams. Portfolio must include shipped marketing sites you designed and built.
- Strong React and Next.js fluency; production experience with Tailwind, Vercel or Netlify, headless CMS (Sanity, Contentful, or Storyblok), and modern asset pipelines.
- Fluent in Figma with design system thinking, component variants, auto-layout, and library management; Framer or Webflow fluency is a plus for rapid prototyping.
- Hands-on interaction and motion design experience (Framer Motion, GSAP, Lottie, or similar) with a portfolio that demonstrates craft beyond CSS transitions.
- Strong marketing performance instincts: page speed, Core Web Vitals, A/B testing, basic SEO, accessibility, and conversion design.
- Comfortable owning end-to-end web sprints from Figma to production deploy without intermediate handoffs and able to run multiple sites in parallel.
Technologies
- Figma
- React
- Next.js
- Tailwind
- Vercel
- Netlify
- Sanity
- Contentful
- Storyblok
- Framer Motion
- GSAP
- Lottie
- Framer
- Webflow
Benefits
- Comprehensive medical, dental, and vision insurance
- Company-sponsored 401(k) through Vestwell
- Flexible PTO plus US federal holidays
- Company-wide off-sites
- Daily in-office lunch through Parkday
- Dinner covered when working late
- Commuter benefits and late-night rideshare
- Standing desks and workspace accommodations on request
- All core tools and software provided
About Avoca
Avoca helps home service brands engage customers with AI powered conversational agents that handle high value inbound calls, from booking jobs to qualifying leads and increasing revenue, with speed and consistency beyond traditional call centers. The company is a Series B startup backed by Kleiner Perkins, Meritech Capital, General Catalyst and others, with $125M raised and a $1B valuation. It grew 10x in 2025 and now employs 130+ across the NYC headquarters and Santa Barbara office. In a $1T+ market where 85% of missed calls go to competitors, Avoca is building the category defining platform for AI driven customer engagement for the largest home services brands.
About the Role
As Marketing Web Designer/Developer, you will own avoca.ai end to end, designing and shipping every page, landing experience, and campaign site that defines Avoca on the internet. Reporting to the Director of Brand, you will be a hybrid designer engineer, proficient in Figma and code, owning the surface where most of our market first encounters us. You will work closely with the Creative Director on visual language, the Creative Producer on motion integration, and Product Marketing on launches and campaigns, while architecting the design system and codebase that enables rapid, category defining web work at scale.
Why Avoca
- Fast moving, collaborative culture built for builders who value speed, iteration, and impact.
- Equal opportunity employer, providing opportunities irrespective of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.
- Compensation range: USD 165,000 - 185,000 per year.
