Marketing Jobs in Culver City, CA

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12d ago

Lifecycle Marketing Manager

Oliveda International Inc. Culver City, CA

Culver City, CA

12d ago

$90k - $130k/yr Full time Marketing Analytics Campaign Management

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Job Description

Oliveda International Inc. is expanding its marketing team with a Lifecycle Marketing Manager who will own the email and SMS lifecycle strategy, guiding customers from first interaction through retention and advocacy. This on-site role in Culver City partners with brand, creative, and revenue teams to cultivate a loyal community around waterless beauty and olive-tree actives.

Responsibilities

Lead the end-to-end email and SMS lifecycle strategy, from acquisition to retention and winback.
Plan and execute campaigns around product launches, education on olive-tree actives, seasonal promotions, and brand storytelling.
Develop and optimize automated journeys including welcome, quiz results, abandoned cart, post-purchase, replenishment, winback, and loyalty/VIP paths.
Build segmentation tactics based on behavior, skin concerns, purchase history, and quiz data to deliver relevant, personalized messaging.
Implement and refine SMS campaigns and flows that complement email, covering alerts, launches, limited offers, and reminders while ensuring compliance.
Collaborate with the Revenue Campaign Manager to drive engagement and sales across customer touchpoints.
Define testing roadmaps and execute A/B tests on subject lines, send times, creative, offers, and SMS copy, systematizing learnings.
Monitor deliverability, list health, unsubscribe/spam complaint rates, and SMS opt-out rates; maintain list hygiene.
Produce regular lifecycle KPI reports and present insights and recommendations to marketing leadership.
Partner with brand, creative, and social teams to maintain cohesive, on-brand messaging around waterless beauty, olive-tree actives, and impact projects.

Requirements

3–5+ years of experience in lifecycle or CRM marketing with a strong focus on email; ecommerce SMS experience is a plus.
Proven track record designing and delivering lifecycle programs that drive revenue, retention, and customer lifetime value.
Hands-on experience with Mailchimp and HubSpot, plus Klaviyo or Braze.
Strong analytical skills; comfortable using platform analytics and Google Analytics to inform decisions and testing.
Excellent copy sensibility with the ability to adapt tone to a premium, ingredient-focused, mission-driven beauty brand.
Basic HTML for email edits and an eye for mobile-first design and UX.
Solid understanding of email and SMS compliance and privacy (CAN-SPAM, TCPA, CCPA, GDPR) and consent best practices.
Highly organized, detail-oriented, and able to manage multiple programs and deadlines.

Technologies

Mailchimp
HubSpot
Klaviyo
Braze
Google Analytics

Benefits

401(k)
Dental insurance
Health insurance
Paid time off
Vision insurance

Nice to Have

Experience in clean beauty, skincare, wellness, or supplements
Familiarity with quiz-based funnels and educational, consultative lifecycle journeys
Experience leveraging influencer or user-generated content within lifecycle programs
Interest in sustainability, holistic wellness, and conscious consumerism

Location and Working Style

Location: On-site in Culver City, CA
Type: Full-time; reports to the VP, Marketing and Communications
Salary range: USD 90,000 - 130,000 per year
Work location: In person

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