Creator Marketing Manager

At Amazon MGM Studios, the Creator Marketing Manager leads the strategy and planning of creator-driven marketing initiatives across its film and series titles. This role leverages data-driven insights to drive creator growth, raise brand awareness, and deepen engagement for both Amazon MGM Studios and Prime Video, with duties centered in Culver City on-site.

Responsibilities

• Develop strategic frameworks to guide creator partnerships across multiple titles
• Oversee selection and curation of creator content for titles
• Work with brand leads to integrate title elements into creator content where appropriate, shaping a unified creator strategy for Amazon MGM Studios and Prime Video
• Support initiatives to boost creator content through paid promotion
• Cultivate strong relationships with internal Prime Video series, film teams, and brand leads
• Collaborate with marketing teams to influence differentiated plans that leverage influencer capabilities
• Define KPIs and insights with internal and external partners to set benchmarks and goals
• Manage relationships with contracted creators acting as title champions
• Align creator partnerships with overarching brand initiatives
• Act as the primary liaison between creators and internal title teams
• Lead creator strategy development for assigned film and/or series titles
• Design and implement activation plans for creators around key title campaigns
• Coordinate strategies between global creator leads for respective titles
• Represent creator marketing priorities in broader title strategy discussions
• Collaborate with international teams to maintain a consistent creator title marketing approach
• Facilitate cross-regional creator opportunities
• Ensure global creator initiatives reflect local market needs

Requirements

• 4+ years of professional non-internship marketing experience
• Experience managing multiple concurrent marketing campaigns
• Experience working within cross-functional marketing and creative teams
• 4+ years of experience in film/series marketing and creator strategy
• Experience with influencer/creator management in marketing campaigns
• Understanding of the media and entertainment industry
• Understanding of social media and creator ecosystems
• Experience using data, metrics, and digital marketing tools to inform strategy
• Proven ability to lead strategy and execution
• Strong relationship-building and stakeholder communication skills
• Experience developing repeatable creator formats on social

Benefits

• Health insurance (medical, dental, vision, prescription, Basic Life & AD&D with option for supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement)
• 401(k) matching
• Paid time off
• Parental leave
• Sign-on payments
• Restricted stock units (RSUs)

Preferred Qualifications

• Experience managing campaigns across multiple territories
• Experience in digital marketing and coordinating content production timelines and processes
• Experience in global title marketing management