Lifecycle Marketing Manager

Oliveda International Inc. is seeking a Lifecycle Marketing Manager to lead end-to-end email and SMS lifecycle strategy and execution. This onsite role in Culver City, CA focuses on lifecycle flows, audience segmentation, campaign planning, testing, deliverability, and performance reporting to grow and nurture the customer community.

Lifecycle Strategy and Campaign Execution

• Own the overall email and SMS lifecycle strategy from acquisition through retention and winback.
• Plan, build, and send lifecycle campaigns that support product launches, education about olive-tree actives, seasonal promotions, and brand storytelling.
• Create and optimize automated lifecycle flows including welcome, quiz results, abandoned cart, post-purchase, replenishment, winback, and loyalty/VIP.

Segmentation, Personalization, and Messaging

• Develop segmentation strategies grounded in behavior, skin concerns, purchase history, and quiz data to deliver relevant, personalized messaging.
• Set up, send, and optimize SMS campaigns and flows that complement email, including alerts, launches, limited offers, and reminders, while ensuring compliance.
• Collaborate with the Revenue Campaign Manager to improve engagement and sales across customer touchpoints.

Testing, Deliverability, and List Health

• Define testing roadmaps and run A/B tests across subject lines, send times, creative, offers, and SMS copy.
• Systematize testing learnings to support continuous improvement.
• Monitor and improve deliverability, list health, unsubscribe/spam complaint rates, and SMS opt-out rates.
• Maintain list hygiene to protect long-term performance.

Performance Reporting and Cross-Team Alignment

• Build regular performance reporting across lifecycle KPIs and present insights and recommendations to marketing leadership.
• Collaborate with brand, creative, and social teams to maintain cohesive, on-brand messaging around waterless beauty, olive-tree actives, and impact projects.

Required Qualifications

• 3–5+ years of experience in lifecycle or CRM marketing, with strong emphasis on email; ecommerce SMS experience is preferred.
• Proven ability to plan and execute lifecycle programs that drive revenue, retention, and customer LTV.
• Hands-on experience with Mailchimp and HubSpot, plus at least one: Klaviyo or Braze.
• Strong analytical skills, including comfort using platform analytics and tools such as Google Analytics to guide testing and decisions.
• Excellent copy sensibility, with the ability to adapt tone for a premium, ingredient-focused, mission-driven beauty brand.
• Basic HTML for email edits and an eye for mobile-first design and UX.
• Solid understanding of email/SMS compliance and privacy, including CAN-SPAM, TCPA, CCPA, GDPR, and consent best practices.
• Highly organized and detail-oriented with the ability to manage multiple programs and deadlines.

Technologies

• Mailchimp
• HubSpot
• Klaviyo
• Braze
• Google Analytics
• HTML

Compensation and Benefits

• Salary: USD 90,000 - 130,000 per year
• Benefits: 401(k), dental insurance, health insurance, paid time off, vision insurance

Nice to Have

• Experience in clean beauty, skincare, wellness, or supplements.
• Familiarity with quiz-based funnels and educational, consultative lifecycle journeys.
• Experience leveraging influencer or UGC content within lifecycle programs.
• Interest in sustainability, holistic wellness, and conscious consumerism.

Location and Role Details

• Location: On-site in Culver City, CA
• Employment type: Full-time
• Reports to: VP, Marketing and Communications
• Salary note: $90K - $130K (dependent on location)