The Content Marketing Strategist role focuses on shaping content strategy, campaigns, and enablement initiatives through marketing technology to drive growth for Principal’s Benefits & Protection business. This Des Moines, IA based role operates in a hybrid environment, delivering clear, audience-centered content across multiple channels.
Responsibilities
- Develop and implement content strategies aligned with business priorities, product initiatives, and audience engagement targets.
- Produce innovative content across brochures, presentations, websites, email, social media, mobile, and other digital channels.
- Translate complex business, financial, and technical concepts into clear, concise marketing messages.
- Ensure all content adheres to brand standards, marketing objectives, and audience needs.
- Write, edit, proofread, and provide feedback to maintain content quality and consistency.
- Collaborate with marketing colleagues and business stakeholders to plan and execute integrated campaigns across print and digital channels.
- Develop content and campaign tactics to generate awareness, drive engagement, create demand, and deliver positive customer experiences.
- Support campaign activation by delivering content that differentiates Principal products, services, and capabilities.
- Balance multiple projects and priorities in a fast-paced environment while meeting deadlines and business objectives.
- Serve as a key resource for the team’s content delivery technology, with emphasis on Seismic.
- Build, maintain, and optimize Seismic LiveDocs content to improve user experience and efficiency.
- Collaborate with stakeholders to design scalable, user-friendly content solutions that meet business needs.
- Utilize audience insights, market research, competitive intelligence, and performance data to guide content recommendations and strategy.
- Analyze content performance and campaign results to identify opportunities, measure effectiveness, and inform future actions.
- Operate within established marketing, compliance, and business processes while ensuring accuracy and attention to detail.
- Manage project workflows effectively using Wrike and coordinate with stakeholders across multiple teams.
Requirements
- Bachelor's degree or an equivalent combination of education and experience.
- Four or more years of experience in content marketing, marketing communications, or content strategy.
- Proven ability to develop strategic content and execute integrated marketing campaigns across digital and traditional channels.
- Strong storytelling skills with the ability to simplify complex information for diverse audiences.
- Excellent writing, editing, proofreading, and verbal communication abilities.
- Solid problem solving, project management, organizational, and time management skills.
- Ability to manage multiple priorities and thrive in a fast-paced, collaborative environment.
- Demonstrated attention to detail and commitment to quality.
- Strong relationship-building, collaboration, and stakeholder-management capabilities.
- Experience using data and analytics to measure content performance and drive recommendations.
- Proficiency with PowerPoint and other content creation tools.
Technologies
- Seismic
- Wrike
- PowerPoint
- Seismic LiveDocs
Benefits
- Flexible Time Off (FTO)
- Pension Eligible
- Hybrid work arrangement
- Bonus program (non-sales)
- Sales incentives
- Bonus plan (where applicable)
Location
This role is based at Principal World Headquarters in Des Moines, IA and operates with a hybrid schedule, featuring three days per week in the office.
Work Authorization / Sponsorship
At this time, Principal is not considering applicants who require immigration sponsorship now or in the future to work in the United States. This includes, but is not limited to, F1-OPT, F1-CPT, H-1B, TN, L-1, and J-1 visas.
Investment Code of Ethics
For Principal Asset Management positions, there is an Investment Code of Ethics governing personal and business conduct, as well as personal trading activities for you and members of your household. These requirements may also apply to other roles across the organization.
Experience Principal
Principal values connecting on both personal and professional levels and envisions a more purpose-led future for financial services, starting with you. Our success depends on the unique experiences, backgrounds, and talents of our employees, and we support our people with comprehensive, competitive benefits to protect their well-being.
Equal Opportunity Employer
Principal is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
