Content Marketing Strategist

In Des Moines, Principal Financial Group is seeking a Content Marketing Strategist to shape and refine Direct-to-Consumer retirement plan content across email, direct mail, and digital channels. This onsite role focuses on translating complex financial concepts into clear, persuasive messages that move audiences along the buyer journey, driving conversions and supporting growth initiatives for retirement plans.

Responsibilities

• Develop and refine Direct-to-Consumer content across email, direct mail, and other channels to boost conversions and retirement plan growth metrics.
• Craft messaging aligned with the buyer journey, using audience insights and performance data to increase engagement and ROI.
• Collaborate with marketing, product, compliance, and sales teams to ensure cohesive campaign execution across channels.
• Support A/B testing for email and direct mail to identify high-performing content, subject lines, CTAs, and layouts.
• Produce content across formats—landing pages, print pieces, emails, and digital ads—tailored to segmented audiences.
• Translate complex financial concepts into clear, persuasive, and actionable marketing messages.
• Monitor campaign performance and leverage insights to refine strategies, boost conversions, and drive continuous improvement.
• Stay informed on retirement planning trends and consumer behavior to maintain competitive messaging and positioning.
• Contribute to business growth through strategic storytelling that highlights the value of Principal's products and services.

Requirements

• Bachelor’s degree or equivalent experience
• 4+ years of related content marketing experience, preferably with Direct-to-Consumer campaigns and financial products
• Proven ability to create content that drives conversions across email, direct mail, and other marketing channels
• Proficient in A/B testing strategies and analyzing results to optimize content effectiveness
• Strong storyteller capable of simplifying complex topics into reader-friendly content
• Experience managing full-scale, integrated marketing campaigns with attention to detail and deadlines
• Solid editorial, proofreading, project management, and communication skills with AP Style experience
• Ability to translate analytics into meaningful content strategies
• Nimble, proactive, and able to manage multiple priorities in a fast-paced environment
• Familiarity with retirement planning or financial services is preferred
• Knowledge of Principal Financial Group products and customer journey is a plus

Compensation

Salary: USD 84,600 - 132,000 per year. Non-sales positions may participate in a bonus program; sales incentives and potential bonus plans may apply. Final compensation is determined by location, experience, education, licensure requirements, and skill level at offer.

Benefits

• Flexible Time Off (FTO)
• Pension eligible
• Bonus program (non-sales positions)
• Sales incentives and potential bonus plan

Travel

Some travel required, including occasional overnight stays.

Work Authorization / Sponsorship

At this time, Principal is not considering applicants who require immigration sponsorship to work in the United States. This includes F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, and similar categories. For additional information on work authorization needs, refer to our guidance resources.

Investment Code of Ethics

For Principal Asset Management roles, an Investment Code of Ethics governs personal and business conduct as well as personal trading by you and members of your household; these requirements may apply to other positions within the organization.

Experience Principal

Principal emphasizes connecting on a personal and professional level and pursuing a purpose-led future for financial services. The company supports employees with comprehensive, competitive benefits designed to protect physical, financial, and social well-being.

Equal Opportunity Employer

Principal is an equal opportunity employer. All qualified applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Posting Window

Applications are accepted for 3 full days following the Original Posting Date; after that, the posting may remain open or be removed based on applications received. If reposted, applications will be accepted for at least 1 full day following the Most Recently Posted Date.

Date First Posted

Original posting date: 7/23/2026. Latest posting: Careers - US: 7/23/2026.

Education & Experience

Bachelor’s degree or equivalent experience and 4+ years in related content marketing, with a focus on DTC campaigns and financial products preferred.