Lifecycle Marketing Manager

Oliveda International Inc. is expanding its marketing team with a Lifecycle Marketing Manager who will own the email and SMS lifecycle strategy, guiding customers from first interaction through retention and advocacy. This on-site role in Culver City partners with brand, creative, and revenue teams to cultivate a loyal community around waterless beauty and olive-tree actives.

Responsibilities

• Lead the end-to-end email and SMS lifecycle strategy, from acquisition to retention and winback.
• Plan and execute campaigns around product launches, education on olive-tree actives, seasonal promotions, and brand storytelling.
• Develop and optimize automated journeys including welcome, quiz results, abandoned cart, post-purchase, replenishment, winback, and loyalty/VIP paths.
• Build segmentation tactics based on behavior, skin concerns, purchase history, and quiz data to deliver relevant, personalized messaging.
• Implement and refine SMS campaigns and flows that complement email, covering alerts, launches, limited offers, and reminders while ensuring compliance.
• Collaborate with the Revenue Campaign Manager to drive engagement and sales across customer touchpoints.
• Define testing roadmaps and execute A/B tests on subject lines, send times, creative, offers, and SMS copy, systematizing learnings.
• Monitor deliverability, list health, unsubscribe/spam complaint rates, and SMS opt-out rates; maintain list hygiene.
• Produce regular lifecycle KPI reports and present insights and recommendations to marketing leadership.
• Partner with brand, creative, and social teams to maintain cohesive, on-brand messaging around waterless beauty, olive-tree actives, and impact projects.

Requirements

• 3–5+ years of experience in lifecycle or CRM marketing with a strong focus on email; ecommerce SMS experience is a plus.
• Proven track record designing and delivering lifecycle programs that drive revenue, retention, and customer lifetime value.
• Hands-on experience with Mailchimp and HubSpot, plus Klaviyo or Braze.
• Strong analytical skills; comfortable using platform analytics and Google Analytics to inform decisions and testing.
• Excellent copy sensibility with the ability to adapt tone to a premium, ingredient-focused, mission-driven beauty brand.
• Basic HTML for email edits and an eye for mobile-first design and UX.
• Solid understanding of email and SMS compliance and privacy (CAN-SPAM, TCPA, CCPA, GDPR) and consent best practices.
• Highly organized, detail-oriented, and able to manage multiple programs and deadlines.

Technologies

• Mailchimp
• HubSpot
• Klaviyo
• Braze
• Google Analytics

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Nice to Have

• Experience in clean beauty, skincare, wellness, or supplements
• Familiarity with quiz-based funnels and educational, consultative lifecycle journeys
• Experience leveraging influencer or user-generated content within lifecycle programs
• Interest in sustainability, holistic wellness, and conscious consumerism

Location and Working Style

• Location: On-site in Culver City, CA
• Type: Full-time; reports to the VP, Marketing and Communications
• Salary range: USD 90,000 - 130,000 per year
• Work location: In person