Art Director, Viral Marketing

As Art Director, Viral Marketing at MrBeast, you will help shape the visual standard behind viral campaigns and content across the brand’s ecosystem. This role pairs creative craft with fast-moving execution, working closely with a Copywriter and reporting to a Creative Director to develop concepts that are compelling from pitch to final cut.

What you’ll get

• Competitive salary of USD 118,000 to 148,000 per year
• Annual target bonus and eligibility for the employee equity plan
• Generous Medical (Blue Cross Blue Shield), Dental, Vision, plus company-paid Life Insurance
• Company contributions to Health Savings Accounts (HSA)
• 401k Plan with Safe Harbor company-matching
• Flexible vacation policy and paid company holidays
• Company-provided technology package
• Relocation assistance where applicable, including travel and company-provided housing for the first 90 days

Responsibilities

• Partner directly with a Copywriter to develop and pitch concepts for various viral marketing verticals
• Translate creative concepts into visual identities, design systems, and ready-to-produce executions
• Oversee and maintain high standards across production elements including lighting, casting, wardrobe, and sets
• Pitch ideas and present visual concepts clearly to Creative Directors and senior leadership
• Create visual explorations that help teams understand, evaluate, and communicate creative ideas before production
• Ensure all visual outputs meet the brand’s strict production and editing standards
• Partner with Production and Post Production teams to translate design systems into finished executions
• Work with external designers, illustrators, animators, agencies, and vendors when specialized capabilities are needed
• Direct the use of emerging creative technologies, including generative AI tools, to create rapid comps, establish visual direction, and streamline workflows

Requirements

• Professional experience as an Art Director within entertainment, digital media, advertising, or other fast-moving creative environments
• A portfolio demonstrating conceptual thinking, visual judgment, and art direction across multiple mediums
• Expert proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and Premiere
• Strong proficiency in generative AI tools (such as Gemini and Midjourney), including advanced prompt engineering skills to direct and refine visual outputs
• Strong attention to detail, balancing speed with high quality craftsmanship across production elements like set design, lighting, and casting
• Deep understanding of the visual language and hierarchy of social media and YouTube
• Experience collaborating closely with writers, Creative Directors, producers, and multidisciplinary teams
• Strong presentation and pitching skills, with the ability to explain the reasoning behind creative decisions

Role overview

This is a conceptual and visual leadership role within Viral Marketing. You will work as a core creative team with a Copywriter to bring visual concepts to life across owned properties, merchandise platforms, short-form content, and large-scale campaigns. Reporting to a Creative Director, you will develop concepts for various art verticals and protect the brand’s visual integrity through every production phase.

Location

New York, NY (onsite)

Preferred: On-site in Greenville, NC is preferred, but remote/hybrid applicants will be considered.

Compensation and tools

The base salary range is $118,000 to $148,000, plus an annual target bonus and eligibility for employee equity, with comprehensive benefits.

Technologies: Adobe Creative Suite, Photoshop, Illustrator, Premiere, Gemini, Midjourney, generative AI tools.