Art Director, Marketing

Art Director, Marketing will lead marketing creative direction and operational processes to unify brand execution across omnichannel retail and digital merchandising.

Responsibilities

• Build cross-functional marketing creative processes and deliver a unified creative footprint using research and data across internal and external partners
• Streamline internal and external brand communication uniformly across users and receivers, with sales-focused consistency
• Set art direction guidelines for overarching brands (licensed and in-house), including outputs for new categories and key launches
• Provide direction while leaving execution to the Studio and packaging teams
• Stay aligned to competitive efforts and support testing of strategic shifts
• Manage DAM (digital asset management), guiding asset upload, storage, and distribution
• Serve as an operational leader by establishing process change and more efficient tool rollout, including upstream workflow improvements (adaptation, education, and research-informed creation)
• Support Brick and Mortar, Omni, and Digital Merchandising teams for new product, promotional, and holiday creative launches
• Align creative across retail and consumer platforms and influence marketing platform creative
• Coordinate with outside vendors and agencies as needed to gather and provide stats, services, and guidance, including digital asset technologies
• Partner with IT to implement best practices related to digital assets and systems
• Collaborate to influence the strategy, creation, distribution, and publication of creative and digital art properties across owned tools, owned sites, and partner sites (including licensors)
• Manage and work with individuals on customer portals
• Track impact of marketing initiatives including product detail page conversion and the importance of video and social and tools to scale and convert
• Apply best-in-class thinking to media content creation and research-driven online brand representation
• Manage, distribute, and communicate digital media, including art and directional guidelines, with emphasis on measurable impact
• Create and maintain digital creative brand guidelines, and regularly vet brand-forward properties online
• Ensure consistency of brand identities for licensed and house brands in packaging and content creation, and liaise with licensors on brand guidelines for packaging, photography, video, and social media
• Create website visual identity using existing templates, working with the digital merchandising team and PIM while maintaining visual integrity for TNC, its brands, and licensed partners
• Optimize SERP & SEO relevancy across visual media using strategic metatag and HTML tagging
• Analyze content creation process and usage with internal partners to recommend or implement data-based optimizations
• Educate and evangelize established workflows; support partners with methodical addition of newly delivered content into the DAM system as appropriate
• Create and manage cost for digital content creation and management; budget new initiatives and track effectiveness (for example, banners for Amazon and infographics)

Requirements

• College Degree
• 5 years minimum of solid background (5-7+ yrs) in art and ecommerce asset management for corporate retail or wholesale business
• Technically skilled in art and brand direction, production, editing, and distribution
• Experience in an eCommerce or digital retail environment, including managing others
• Creative mindset with strong communication and project management skills
• Strong analytical background and presentation skills
• Experience managing complex digital shelf, site merchandising, and discoverability insights
• Ability to tackle complex situations, evaluate alternatives, and provide fact-based recommendations
• Socially aware with interest in consumer insights, shopping journey, and influential tools
• Desire to work in a highly collaborative environment with a passion for problem-solving
• Strong influencing and relationship-building/management skills
• Change agent mindset with ability to bring innovative ideas
• Deep experience in Microsoft Adobe and ability to learn new systems
• Fast adaptability with drive to learn, grow, and push new ideologies

Technologies

• Microsoft Adobe
• DAM
• PIM
• SERP
• SEO
• metatag
• HTML tagging

Location & Salary

• Glen Rock, NJ (onsite)
• USD 90,000 - 125,000 per year