Creative Process Marketing Jobs

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Art Director, Marketing

TOWN & COUNTRY LIVING Glen Rock, NJ

Glen Rock, NJ

Today

$90k - $125k/yr Full time Manager Marketing Art Direction

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Job Description

Art Director, Marketing will lead marketing creative direction and operational processes to unify brand execution across omnichannel retail and digital merchandising.

Responsibilities

Build cross-functional marketing creative processes and deliver a unified creative footprint using research and data across internal and external partners
Streamline internal and external brand communication uniformly across users and receivers, with sales-focused consistency
Set art direction guidelines for overarching brands (licensed and in-house), including outputs for new categories and key launches
Provide direction while leaving execution to the Studio and packaging teams
Stay aligned to competitive efforts and support testing of strategic shifts
Manage DAM (digital asset management), guiding asset upload, storage, and distribution
Serve as an operational leader by establishing process change and more efficient tool rollout, including upstream workflow improvements (adaptation, education, and research-informed creation)
Support Brick and Mortar, Omni, and Digital Merchandising teams for new product, promotional, and holiday creative launches
Align creative across retail and consumer platforms and influence marketing platform creative
Coordinate with outside vendors and agencies as needed to gather and provide stats, services, and guidance, including digital asset technologies
Partner with IT to implement best practices related to digital assets and systems
Collaborate to influence the strategy, creation, distribution, and publication of creative and digital art properties across owned tools, owned sites, and partner sites (including licensors)
Manage and work with individuals on customer portals
Track impact of marketing initiatives including product detail page conversion and the importance of video and social and tools to scale and convert
Apply best-in-class thinking to media content creation and research-driven online brand representation
Manage, distribute, and communicate digital media, including art and directional guidelines, with emphasis on measurable impact
Create and maintain digital creative brand guidelines, and regularly vet brand-forward properties online
Ensure consistency of brand identities for licensed and house brands in packaging and content creation, and liaise with licensors on brand guidelines for packaging, photography, video, and social media
Create website visual identity using existing templates, working with the digital merchandising team and PIM while maintaining visual integrity for TNC, its brands, and licensed partners
Optimize SERP & SEO relevancy across visual media using strategic metatag and HTML tagging
Analyze content creation process and usage with internal partners to recommend or implement data-based optimizations
Educate and evangelize established workflows; support partners with methodical addition of newly delivered content into the DAM system as appropriate
Create and manage cost for digital content creation and management; budget new initiatives and track effectiveness (for example, banners for Amazon and infographics)

Requirements

College Degree
5 years minimum of solid background (5-7+ yrs) in art and ecommerce asset management for corporate retail or wholesale business
Technically skilled in art and brand direction, production, editing, and distribution
Experience in an eCommerce or digital retail environment, including managing others
Creative mindset with strong communication and project management skills
Strong analytical background and presentation skills
Experience managing complex digital shelf, site merchandising, and discoverability insights
Ability to tackle complex situations, evaluate alternatives, and provide fact-based recommendations
Socially aware with interest in consumer insights, shopping journey, and influential tools
Desire to work in a highly collaborative environment with a passion for problem-solving
Strong influencing and relationship-building/management skills
Change agent mindset with ability to bring innovative ideas
Deep experience in Microsoft Adobe and ability to learn new systems
Fast adaptability with drive to learn, grow, and push new ideologies

Technologies

Microsoft Adobe
DAM
PIM
SERP
SEO
metatag
HTML tagging

Location & Salary

Glen Rock, NJ (onsite)
USD 90,000 - 125,000 per year

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