Manager, Marketing Activation (Preschool)

Lead preschool consumer marketing that turns strategy into real-world results in a collaborative, inclusive environment. This onsite role in Los Angeles supports MGA Entertainment’s Preschool brands across the United States by building and running integrated, multi-channel campaigns from planning through optimization.

In this position, you will own go-to-market execution for every product launch, translating the Brand and Planning roadmap into live programming across content, social, creator partnerships, retail activations, and performance follow-up. You will also act as a central hub across teams, coordinating the assets and campaign plans needed to keep launch moments moving and consumer engagement continuous.

Responsibilities

• Plan, execute, and optimize integrated U.S. marketing campaigns across digital, social, experiential, and retail channels
• Own the go-to-market plan for each product launch in alignment with Brand and Planning roadmap and the launch calendar
• Lead the development and execution of consumer-facing experiential activations
• Manage external agency partners and handle day-to-day campaign budget tracking
• Lead social strategy across Instagram, Meta, TikTok, and YouTube, using a point of view on where the preschool parent audience actually engages
• Build and steward a creator roster across top Mom and Toy creators, including briefing, negotiation support, and performance review
• Direct the Creative team and external partners to produce platform-tailored, on-brand assets and set expectations for creative quality
• Own the content and social calendar, ensuring consistent engagement between launch moments
• Run bi-weekly calls with international sales teams, serving as the central point of contact for campaign plans, asset needs, and in-market activation support
• Partner with Sales and Merchandising to execute U.S. retail activation, maintaining brand consistency in-store and online
• Partner with Planning on product launches, messaging, and consumer insights
• Partner with Digital Strategy and Media teams on paid media strategy, including paid social and retail media
• Develop retailer-specific programs for engagement and sell-through at top U.S. accounts, and share learnings with global counterparts

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 5+ years of experience in consumer marketing, preferably within toy, entertainment, or CPG
• Proven success executing multi-channel marketing campaigns
• Strong knowledge of social media platforms, influencer marketing, and content creation
• Demonstrated ability to collaborate across teams and manage multiple stakeholders
• Analytical mindset with experience tracking and reporting campaign performance

Tools & Technologies

• Google Analytics
• Sprout Social
• Instagram, Meta, TikTok, YouTube

Preferred Skills

• Familiarity with global toy or entertainment markets
• Proficiency in marketing tools like Google Analytics or Sprout Social
• Knowledge of children’s digital media regulations, including COPPA compliance

Benefits

• A collaborative and inclusive workplace environment
• Competitive compensation and benefits package
• Opportunities for career advancement in a dynamic organization

Salary: $100,000 - $125,000 per year

Location: Los Angeles, CA (onsite)