Marketing Jobs in Sturgeon Bay, WI

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Senior Marketing Manager

Yellowstone.ai Sturgeon Bay, WI

Sturgeon Bay, WI

Today

$55k+/yr Full time Manager Marketing Brand Management

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Job Description

Yellowstone.ai seeks a hands-on Senior Marketing Manager to lead marketing day to day, run launches, and manage paid and organic channels across communications, content, and analytics.

Responsibilities

Report to the founder and own marketing day to day across product launches, video, social media, email, dealer materials, and agency relationships.
Own planning and execution for launch marketing, including positioning, messaging, timeline, launch video, and PR.
Pick up the camera, write posts, and build/maintain the product catalog.
Measure performance across channels and use data to decide what to do next.
Decide what to build in-house versus what to delegate to agencies as the team grows.
Coordinate pro staff, VIP customers, dealers, and outfitters to support launch execution.
Coordinate Meta and Google ads with the agency, including providing raw content, ensuring creative follows brand identity and speaks to hunters, and supporting improvements toward better return on ad spend.
Provide booth and show marketing support, plus dealer and outfitter communication before, during, and after trade shows.
Produce a product catalog and one-pagers optimized for a crowded show floor.
Own organic social strategy, calendar, and posting.
Identify and execute opportunities to rank appropriately for AI search optimization (AEO/GEO).
Run email, SMS, and lifecycle campaigns and automated flows in Klaviyo, either directly or by managing an agency.
Grow and manage the ambassador program.
Own updates to yellowstone.ai by building and editing the site with Claude.
Create in-store collateral for shops and outfitters carrying the cameras, including displays, signage, and handouts.
Plan, shoot, and edit high-end commercials and product video, plus maintain a steady flow of field content (directly or via outside crews).
Coordinate with pro staff and customers to generate incoming video and static content for field content creation.
Set up and manage tracking for analytics and attribution, identify what drives sales, and use AI where it helps.
Expect some travel for trade shows, expos, and shoots.

Requirements

3+ years owning marketing for a product or brand.
Experience leading at least one product launch from initial planning through final results.
Strong analytical, data-driven mindset with familiarity with ROAS, MER, and customer acquisition cost.
Comfort working in Shopify, Google Analytics, and ad platform reporting, making decisions based on numbers.
Experience using AI as a force multiplier, including using tools such as Claude or ChatGPT for writing, research, analysis, and faster execution, including running website work.
Understanding of where AI helps and where it does not.
Ability to shoot and edit video, write copy that sounds human, and design a catalog or one-pager suitable for dealers.
Email and SMS program experience; Klaviyo experience is a plus.
Experience managing a paid media agency or running Meta and Google ads directly; ability to distinguish good creative and strong numbers from weak performance.
High organization to run a launch, trade show, and content calendar at the same time.

Technologies

Meta
Google
Klaviyo
Shopify
Google Analytics
Claude
ChatGPT

Benefits

Competitive salary based on experience (USD 55,000 per year).
Company-provided cell cams, gear, accessories, and data plans.
Generous PTO policy scaling up to 20 days/year with tenure.
Company-paid sabbatical after 5 years of full-time employment.
401(k).
Dental insurance.
Employee discount.
Flexible schedule.
Health insurance.
Paid time off.
Parental leave.
Vision insurance.

How to Apply

Skip the AI-generated cover letter. Send your resume and LinkedIn profile.
Include a paragraph on a product launch you ran: what you owned, what worked, and what you would do differently.
Answer: the agency reports ROAS rose from 3.0 to 4.5 after shifting budget into retargeting and branded search. Is that good news? What would you ask them?
Answer: which five numbers you would want on a weekly marketing dashboard, what reasonable targets would be, and what would make you act on each.
Explain the specific steps you would take to ensure Yellowstone ranks appropriately on AI searches.
Bonus: share a few specific changes you would make to current marketing and why.

Location: Sturgeon Bay, WI (hybrid). Experience: 3+ years.

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