Senior Marketing Manager

Yellowstone.ai seeks a hands-on Senior Marketing Manager to lead marketing day to day, run launches, and manage paid and organic channels across communications, content, and analytics.

Responsibilities

• Report to the founder and own marketing day to day across product launches, video, social media, email, dealer materials, and agency relationships.
• Own planning and execution for launch marketing, including positioning, messaging, timeline, launch video, and PR.
• Pick up the camera, write posts, and build/maintain the product catalog.
• Measure performance across channels and use data to decide what to do next.
• Decide what to build in-house versus what to delegate to agencies as the team grows.
• Coordinate pro staff, VIP customers, dealers, and outfitters to support launch execution.
• Coordinate Meta and Google ads with the agency, including providing raw content, ensuring creative follows brand identity and speaks to hunters, and supporting improvements toward better return on ad spend.
• Provide booth and show marketing support, plus dealer and outfitter communication before, during, and after trade shows.
• Produce a product catalog and one-pagers optimized for a crowded show floor.
• Own organic social strategy, calendar, and posting.
• Identify and execute opportunities to rank appropriately for AI search optimization (AEO/GEO).
• Run email, SMS, and lifecycle campaigns and automated flows in Klaviyo, either directly or by managing an agency.
• Grow and manage the ambassador program.
• Own updates to yellowstone.ai by building and editing the site with Claude.
• Create in-store collateral for shops and outfitters carrying the cameras, including displays, signage, and handouts.
• Plan, shoot, and edit high-end commercials and product video, plus maintain a steady flow of field content (directly or via outside crews).
• Coordinate with pro staff and customers to generate incoming video and static content for field content creation.
• Set up and manage tracking for analytics and attribution, identify what drives sales, and use AI where it helps.
• Expect some travel for trade shows, expos, and shoots.

Requirements

• 3+ years owning marketing for a product or brand.
• Experience leading at least one product launch from initial planning through final results.
• Strong analytical, data-driven mindset with familiarity with ROAS, MER, and customer acquisition cost.
• Comfort working in Shopify, Google Analytics, and ad platform reporting, making decisions based on numbers.
• Experience using AI as a force multiplier, including using tools such as Claude or ChatGPT for writing, research, analysis, and faster execution, including running website work.
• Understanding of where AI helps and where it does not.
• Ability to shoot and edit video, write copy that sounds human, and design a catalog or one-pager suitable for dealers.
• Email and SMS program experience; Klaviyo experience is a plus.
• Experience managing a paid media agency or running Meta and Google ads directly; ability to distinguish good creative and strong numbers from weak performance.
• High organization to run a launch, trade show, and content calendar at the same time.

Technologies

• Meta
• Google
• Klaviyo
• Shopify
• Google Analytics
• Claude
• ChatGPT

Benefits

• Competitive salary based on experience (USD 55,000 per year).
• Company-provided cell cams, gear, accessories, and data plans.
• Generous PTO policy scaling up to 20 days/year with tenure.
• Company-paid sabbatical after 5 years of full-time employment.
• 401(k).
• Dental insurance.
• Employee discount.
• Flexible schedule.
• Health insurance.
• Paid time off.
• Parental leave.
• Vision insurance.

How to Apply

• Skip the AI-generated cover letter. Send your resume and LinkedIn profile.
• Include a paragraph on a product launch you ran: what you owned, what worked, and what you would do differently.
• Answer: the agency reports ROAS rose from 3.0 to 4.5 after shifting budget into retargeting and branded search. Is that good news? What would you ask them?
• Answer: which five numbers you would want on a weekly marketing dashboard, what reasonable targets would be, and what would make you act on each.
• Explain the specific steps you would take to ensure Yellowstone ranks appropriately on AI searches.
• Bonus: share a few specific changes you would make to current marketing and why.

Location: Sturgeon Bay, WI (hybrid). Experience: 3+ years.