Plan and run multi-channel marketing initiatives using analytics to drive results for Yuma Sports and Activities LLC in hybrid San Jose.

Own marketing campaigns and projects end-to-end, coordinating timelines, budgets, and cross-functional partners
Build and execute B2B demand generation and content marketing programs, including email marketing, social media marketing, and performance marketing initiatives
Support SEO efforts and manage advertising activities across social media advertising, Facebook Advertising, Google AdWords, and print advertising, coordinating advertising sales when needed
Measure outcomes using Google Analytics, web analytics reporting, and CRM systems to guide data-driven decisions
Implement marketing automation tools and oversee marketing production, including content writing, graphic design, and marketing materials created with Adobe Creative Suite
Lead or manage marketing, advertising, or public relations teams as assigned

Experience in marketing, digital marketing, marketing management, campaign management, or marketing project management; B2B marketing or demand generation experience is valuable
Proficiency with analytics, research, CRM systems, marketing automation, and reporting; familiarity with Google Analytics and Google AdWords is preferred
Preferred skills in content writing, graphic design, social media advertising, and Adobe Creative Suite
Strong cross-functional collaboration, budgeting, organization, and team leadership skills, with the ability to manage multiple priorities and communicate clearly

Location: Hybrid remote in San Jose, CA 95117

Pay: $1,550.00 per month

Marketing

Job Description