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Textron Specialized Vehicles

Marketing Data Analyst

Textron Specialized Vehicles
Augusta, GA Full time Posted 15d ago
Marketing Analytics Automation Developer Business Analytics Business Intelligence Cloud Platform Cloud Platforms Data Analysis Data Analytics Data Analytics Tools Data Platform Data Processing Data Visualization Digital Analytics Digital Marketing Hr Technology Marketing Analytics Microsoft Microsoft Office Microsoft Power Platform Office Tools Power BI Power Platform Reporting and Analytics Software Development Visual Design
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Job Description

Textron Specialized Vehicles is seeking a Marketing Data Analyst to support better decision-making through reporting, measurement, and continuous optimization. This onsite role in Augusta, GA focuses on building marketing visibility across channels while translating performance data into practical recommendations for stakeholders.

What you’ll do

  • Develop and manage marketing reports, KPIs, dashboards, and related platforms using multiple data sources, including Google Analytics 4, Google Looker Studio, Power BI, Google Search Console, SEMRush, Salesforce, Adobe Commerce, Aimbase, Sprout Social, Google Merchant Center, and Promoboxx.
  • Monitor web, social, lead, promotional, customer, and sales data to identify issues and support cross-functional teams with potential solutions.
  • Complete quarterly SEO audits for 8 websites to improve the customer experience and strengthen digital performance.
  • Oversee a product experience management platform and refine processes connected to product upload.
  • Support effective content and on-page SEO to improve user experience across B2B and B2C platforms.
  • Deliver monthly, actionable insights aimed at maximizing return on investment, including recommendations to stakeholders.

What you bring

  • Bachelor’s degree in Business, Communications, IT, Marketing, or a related field (required).
  • 2+ years of experience in marketing/communications and customer service or e-commerce (required).
  • Strong working knowledge of Microsoft Office applications including Word, PowerPoint, and Excel (required).
  • Preferred: experience with Salesforce, a website CMS, database management tools, and data modeling using tools similar to Power BI, Tableau, or Google Analytics.
  • Comfort with AI-enabled tools: learning and applying them, reviewing AI-generated output with sound judgment, and using AI in alignment with company policy and ethical standards.
  • Note: prior experience with specific AI tools is not required, and the role emphasizes curiosity, adaptability, and judgment.

Tools and technologies

  • Google Analytics 4, Google Looker Studio, Power BI, Google Search Console, SEMRush, Salesforce
  • Adobe Commerce, Aimbase, Sprout Social, Google Merchant Center, Promoboxx
  • Microsoft Office (Word, PowerPoint, Excel)
  • Website CMS and database management tools
  • Power BI, Tableau, and related analytics/data modeling tools

Equal Opportunity

Textron Specialized Vehicles is committed to providing Equal Opportunity in Employment to applicants and employees regardless of race, color, religion, age, national origin, military status, veteran status, disability, sex (including pregnancy and sexual orientation), genetic information, or any other characteristic protected by law.

Location: Augusta, GA (onsite). Schedule: Full-time. Job level: Individual Contributor. Shift: First Shift. Job function: Marketing. Job type: Standard.

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