Based in Troy, Michigan, the Marketing Coordinator will support the marketing team in planning and executing campaigns, manage social media channels, assist with content creation, and handle a range of administrative tasks on site at our Troy office.
Responsibilities
- Maintain the Dart Appraisal website, refreshing existing content and adding new material on a monthly basis.
- Collaborate with the Sales team to plan and deploy targeted email campaigns, tailoring content for different client segments.
- Oversee social media channels and manage a structured content calendar.
- Monitor the social media activity of relevant industry trade associations.
- Support the companys participation in industry events.
- Assess the effectiveness of marketing initiatives for both new and existing clients.
- Assist with planning, execution, and measurement of campaigns across multiple channels, including email, social, and digital advertising.
- Coordinate logistics for marketing events such as webinars, trade shows, and client gatherings.
- Contribute to the development of marketing materials including brochures, newsletters, presentations, and website copy.
- Create and edit content for social media posts, blog articles, and email campaigns.
- Grow and manage the companys social media presence, including scheduling, publishing, and engagement.
- Conduct market research to identify trends, competitor activity, and customer preferences.
- Maintain marketing calendars, schedules, and project timelines.
- Monitor and report on campaign performance using tools such as Google Analytics, social media analytics, and email marketing software.
Requirements
- Bachelor's degree in business or a related field.
- Minimum of 3 years of relevant experience in B2B marketing.
- Understanding of website content management.
- WordPress experience preferred.
- Experience developing, implementing, and evaluating email marketing campaigns.
- Experience developing social media plans and content.
- Analytical capabilities.
- Working knowledge of Excel.
Technologies
- Google Analytics
- WordPress
Benefits
- Health insurance
- Retirement plans
- Professional development opportunities
About Us
Dart Appraisal is a dynamic and innovative company focused on improving the appraisal management process for our partners. We are committed to delivering excellence across our business and seek a skilled Marketing Coordinator to join our team. This leadership-aligned role ensures our products and services meet high quality standards while fostering a positive and supportive work environment.
Job Summary
The Marketing Coordinator will support the marketing department in developing and executing campaigns, manage social media accounts, assist with content creation, and perform a range of administrative tasks. The ideal candidate will possess strong marketing knowledge and excellent organizational skills. This onsite role is based in the Troy, Michigan office.
Experience
- Website maintenance: 1 year (Preferred)
- Email marketing: 1 year (Required)
- Social media marketing: 2 years (Required)
- WordPress: 1 year (Preferred)
- Marketing: 2 years (Required)
Ability to Commute
Troy, MI 48084 (Required)
Work Location
In person
Job Type
Full-time
Pay
From $50,000.00 per year
Application Question
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