Marketing Consultant

This on-site role is based in Troy, MI, supporting Goldfish Swim School locations within a designated territory by translating brand marketing strategy into local plans, programs, promotions, and partnerships. The Marketing Consultant serves as the primary day-to-day liaison between the Franchise Marketing Team and each location, conveying franchise-led initiatives and assisting with territory-specific marketing execution.

Responsibilities

• Integrate new locations in the territory through tiered support steps, including checklists, calls, and on-site visits.
• Oversee ongoing training, ensure brand standards compliance, and optimize the use of marketing tools such as programs, promotions, offers, and partnerships to capitalize on local opportunities.
• Track and analyze KPI and benchmark data to identify opportunities for marketing-driven business improvements.
• Collaborate with internal departments to resolve questions, mediate concerns, and support overall school success.
• Onboard, train, and supervise franchisee social media across the territory; audit posting frequency, maintain brand standards, and drive engagement.
• Manage partnerships with third-party local marketing or PR firms to ensure understanding of processes and adherence to brand-approved materials.
• Build and maintain strong relationships with franchises, franchisees, and vendor partners, ensuring consistent achievement of expectations.
• Contribute to team projects as needed.

Requirements

• Bachelor’s degree in Marketing, Public Relations, Communications, or a related field.
• Minimum of three years in marketing; franchise or field marketing experience is highly preferred.
• Willingness to travel up to 15 percent of the time.
• Alignment with the company Core Values.

Technologies

• G Suite
• Mac OS

Benefits

• Health insurance
• Paid time off
• Vision insurance
• 401(k)
• 401(k) matching
• Dental insurance

Desired Skills and Abilities

• Proven success in developing and carrying out local marketing strategies.
• Independent thinker who collaborates well and demonstrates strong follow-through.
• Effective time management and multitasking abilities with self-motivation in a fast-paced environment.
• Excellent written and verbal communication skills.
• Strong project management, problem-solving, and organizational capabilities.
• Preference for experience in a Mac-based environment and with G Suite.