Marketing Coordinator

Lume Cannabis Co. invites you to join its Troy, Michigan team as a Marketing Coordinator, a role focused on turning marketing plans into tangible retail, digital, and brand experiences. You’ll support the Retail Marketing Director by coordinating promotions, product launches, communications, creative projects, store materials, and digital content to maintain a cohesive brand presence across channels.

Responsibilities

• Coordinate marketing campaigns, promotions, product launches, seasonal initiatives, and retail events.
• Maintain project timelines, marketing calendars, task lists, and campaign checklists.
• Track deadlines, approvals, and project milestones.
• Collaborate with Marketing, Retail Operations, Product Development, Digital, and external vendors.
• Prepare and distribute promotional communications to retail stores.
• Develop store execution guides, merchandising instructions, and promotional materials.
• Coordinate store marketing rollouts and collect execution feedback.
• Support new store openings, remodels, and local marketing initiatives.
• Coordinate creative requests for signage, digital assets, social media, email campaigns, and promotional materials.
• Proofread marketing materials for accuracy, pricing, branding, and compliance.
• Maintain marketing asset libraries and approved creative files.
• Help ensure consistent brand standards across all customer touchpoints.
• Coordinate production of signage, point-of-sale materials, window graphics, and printed collateral.
• Work with printers and vendors to manage production schedules and deliveries.
• Track project costs, invoices, and vendor deliverables.
• Assist with website updates, email marketing, SMS campaigns, loyalty communications, and social media scheduling.
• Coordinate digital assets and marketing content across channels.
• Support reporting on campaign performance and engagement metrics.
• Ensure marketing materials comply with cannabis advertising regulations and company standards.
• Verify pricing, promotions, disclaimers, legal language, and product information before publication.
• Conduct quality reviews before campaigns launch.
• Maintain marketing calendars, campaign trackers, project documentation, and promotional archives.
• Assist with reporting, campaign recaps, store audits, and leadership presentations.
• Track department budgets, purchase orders, and project expenses.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience).
• 1–3 years of experience in marketing coordination, retail marketing, project management, or related field.
• Strong organizational and project management skills.
• Excellent written and verbal communication skills.
• Exceptional attention to detail and proofreading ability.
• Ability to manage multiple priorities in a fast-paced environment.
• Proficiency with Microsoft Office or Google Workspace.

Technologies

• Monday.com
• Asana
• Canva
• Adobe Creative Cloud
• Adobe Acrobat
• Microsoft Office
• Google Workspace

What we're looking for

• Highly organized and detail-oriented
• Strong communicator and collaborator
• Self-starter who thrives in a fast-paced environment
• Excellent problem-solving skills
• Passion for retail marketing and brand execution
• Ability to build positive relationships across departments

Preferred

• Experience supporting multiple retail locations
• Experience in cannabis, retail, alcohol, hospitality, or other regulated industries
• Familiarity with project management platforms (Monday.com, Asana, etc.)
• Experience with Canva, Adobe Creative Cloud, Adobe Acrobat, or similar design tools
• Familiarity with digital marketing, social media platforms, CRM, email marketing, and loyalty programs