What we offer
Based onsite in Bellevue, WA, this Senior Lifecycle Marketing Manager role offers a salary range of USD 142,800 to 193,200 per year. You will lead end-to-end lifecycle marketing for the US, Canada, and Mexico subscriber base, designing automated programs across email, push, in-app, and outbound channels to activate, engage, and reduce early-tenure churn. This role supports Amazon Leo, an initiative to increase global broadband access via a constellation of low Earth orbit satellites to reach unserved communities.
Responsibilities
- Create and run the full subscriber lifecycle marketing plan from onboarding to mature tenure, defining the communication cadence, channel mix, and messaging for each stage of the journey
- Develop segmentation strategies in collaboration with Analytics, using behavioral data, tenure, plan type, and usage patterns to personalize communications
- Build and refine onboarding and activation programs to ensure new subscribers complete setup, achieve optimal antenna performance, and adopt key service features within 30 days
- Implement the lifecycle channel plan across email, push, in-app messaging, SMS, and call center, adjusting channel mix based on subscriber preferences and engagement data
- Plan and run A/B tests across messaging, timing, channel, and creative to continuously improve program performance and engagement metrics
- Collaborate with Subscriber Base Management to align communications with retention, growth, and reactivation efforts, including warm handoffs to save interventions, upsell/cross-sell messaging at natural lifecycle moments, and win-back sequences for churned subscribers via outbound channels
- Track and report lifecycle KPIs such as activation rate, feature adoption, engagement scores, and early-tenure churn contribution during weekly and monthly reviews
- Partner with Product and Engineering to define lifecycle marketing technology needs and influence the product roadmap to reduce manual operational burden
Requirements
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau for data manipulation, macros, charts, and pivot tables
- Experience building, executing, and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
- Proficiency with SQL, Excel, and Tableau to analyze and visualize data
Benefits
- Health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
- 401(k) matching
- paid time off
- parential leave
Export control requirement
Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum.
Description
Amazon Leo is an initiative to increase global broadband access through a constellation of satellites in low Earth orbit. Its mission is to bring fast, affordable broadband to unserved and underserved communities around the world, supporting consumers, businesses, government agencies, and other organizations operating in areas with limited connectivity.
