Online Business Manager (Operations & Marketing Operations)

On Call COO is seeking an experienced Online Business Manager (OBM) to lead day-to-day operations and marketing operations across multiple remote client accounts.

Responsibilities

• Act as the operational and marketing operations backbone for client engagements, identifying what needs to happen and keeping systems running.
• Own day-to-day execution for operational delivery using SOPs, workflows, projects, team coordination, and metrics.
• Build and optimize the marketing ecosystem that drives leads and revenue: funnels, landing pages, opt-ins, email automation, courses, and community.
• Design, build, implement, maintain, and optimize a client’s full marketing ecosystem end to end.
• Map the full customer journey from first touch through purchase, onboarding, retention, and ascension, and document it as an ecosystem map.
• Define how systems connect so data and customers flow cleanly across lead magnets, funnels, email, CRM, checkout, course platforms, and community.
• Design and maintain end-to-end funnel components: opt-ins, lead magnets, webinar/masterclass registrations, sales pages, order forms, upsells, downsells, and thank-you pages.
• Build mobile-responsive, on-brand, conversion-focused landing pages using client copy or refining/drafting copy when needed.
• Connect payment processors, checkout flows, and product delivery so purchases trigger correct access, tags, and follow-up.
• QA funnels before launch (links, forms, payments, automations, mobile) and audit live funnels on a recurring schedule to catch breakages.
• Build and maintain nurture, welcome, launch, sales, onboarding, abandoned-cart, and re-engagement sequences.
• Own list health including tagging and segmentation strategy, deliverability basics, and list hygiene.
• Integrate platforms via native integrations, Zapier, or Make to ensure syncing for leads, purchases, and student activity.
• Implement coursework in online learning platforms (including Kajabi, Teachable, Thinkific, Circle, Skool, or similar), covering structure, modules, lessons, video/file uploads, quizzes/assessments, and certificates.
• Configure drip schedules, access levels, bundles, and membership tiers.
• Set up student onboarding, progress tracking, and completion and re-engagement automations.
• Maintain and update course content as programs evolve while keeping navigation and student experience polished.
• Set up community spaces: structure, channels, member onboarding, access rules, and integrations with course and payment platforms.
• Run day-to-day community operations: welcome new members, moderate discussions, answer questions, and escalate issues to the founder or team.
• Plan and run engagement programming such as prompts, challenges, live calls, events, and member spotlights.
• Track community health metrics (active members, engagement, retention, churn) and recommend improvements.
• Monitor funnel and campaign performance (opt-in rates, conversion rates, show-up rates, email engagement, cost per lead, acquisition).
• Run A/B tests on headlines, offers, page layouts, and email subject lines, and document results.
• Identify customer journey drop-off points and implement fixes to improve conversion and revenue.
• Create, update, and document SOPs and company workflows so the business can run consistently without founder involvement.
• Analyze existing systems to identify bottlenecks and implement process improvements.
• Set up and manage tech stacks including CRMs, communication tools, project management, and automation platforms.
• Build automated workflows to reduce manual tasks and improve operational efficiency.
• Map project timelines, scope deliverables, and milestones aligned to business goals.
• Oversee product and program launch execution end to end (launch funnel, email sequences, community activation, and post-launch debrief).
• Monitor KPIs and deadlines, flag risks early, and coordinate resource allocation so delivery stays on track.
• Define the KPIs that matter per client across marketing, sales, delivery, and engagement.
• Build and maintain live dashboards in GHL, Looker Studio, Google Sheets, or the client’s platform for founder/COO visibility.
• Set up tracking and attribution including UTM conventions, pixels, conversion events, and lead source tracking.
• Create monthly performance reports with insights and recommended next steps.
• Monitor project and marketing budgets and flag when spend trends outside plan.
• Coordinate invoicing, contractor payouts, and recurring tool subscriptions.

Requirements

• 3+ years of experience as an Online Business Manager, Operations Manager, Marketing Operations Manager, or similar in online or digital businesses.
• Hands-on proficiency with Go High Level, Kajabi, and ClickFunnels, including independent building and troubleshooting.
• Proven ability to design, build, and optimize full marketing funnels including opt-ins, landing pages, sales pages, checkout, and follow-up automation.
• Experience implementing courses/programs in at least one online learning platform.
• Experience setting up and managing an online community.
• Strong email marketing skills including automation, segmentation, and campaign management.
• Comfort with metrics, including tracking setup, dashboard building, and optimization decisions based on data.
• Ability to build and document SOPs and operational workflows.
• Experience supporting multiple client accounts with shifting priorities.
• Strong written communication skills.
• Self-directed and highly organized with minimal oversight.
• Portfolio/examples of funnels, course builds, or marketing ecosystems (live links or walkthrough videos).

Technologies

• Go High Level (GHL)
• Kajabi
• ClickFunnels
• Circle
• Skool
• Mighty Networks
• Facebook Groups
• HubSpot
• Teachable
• Thinkific
• Flodesk
• Kit (ConvertKit)
• Asana
• ClickUp
• Notion
• Zapier
• Make
• Canva
• Google Analytics 4
• Looker Studio
• Meta Pixel
• Google Workspace
• UTM conventions
• Pixels
• A/B tests

Benefits

• Independent Contractor (1099).
• No benefits included.
• Hourly rate commensurate with experience.
• Flexible hours with the ability to work across multiple client accounts.
• Opportunity to grow within On Call COO as the firm scales.
• Work Location: Remote.
• Pay: $35.00 - $50.00 per hour.

Required Tech Stack (Non-Negotiable)

• Go High Level (GHL): Funnels and websites, pipelines, automations, workflows, forms, calendars, CRM, and reporting.
• Kajabi: Course and membership builds, offers, checkout, email sequences, funnels, and Kajabi Communities.
• ClickFunnels: Funnel building, landing pages, opt-ins, order forms, upsells, and checkout flows.
• Email Marketing: Campaign setup, list segmentation, tagging, and automation across any major platform.
• Community Platforms: Setup and management in at least one of Circle, Skool, Mighty Networks, Kajabi Communities, or Facebook Groups.

Preferred Qualifications

• Experience working inside a consulting or fractional services firm.
• Familiarity with HubSpot, ClickUp, Asana, Notion, Zapier, or Make.
• Experience supporting course creators, coaches, experts, or membership-based businesses.
• Background in launch management for digital products, webinars, masterclasses, or programs.
• Working knowledge of Google Analytics 4, Looker Studio, Meta Pixel, and conversion tracking.
• Basic HTML/CSS, copywriting, or design skills (Canva or similar) for page and email edits.
• Experience supporting paid traffic campaigns (Meta or Google Ads) from the funnel and tracking side.
• OBM or marketing operations certification.

Location: Remote (remote) | Job Type: contract | Pay: USD 35 - 50 per hourly | Experience: 3+ years