Online Marketing Specialist

The Online Marketing Specialist (OMS) helps Right at Home Franchisees strengthen their local web presence by improving organic search visibility, managing website engagement initiatives, and guiding Franchisees and Channel Partners on effective online practices. This hybrid role is based in Omaha, NE.

Responsibilities

• Consistently uphold and demonstrate the Right at Home core values: Authentic, Accountable, Collaborative, Integrity, and Approachable.
• Maintain a positive, collaborative approach and remain open to input, feedback, and suggestions from franchisees, leadership, and colleagues.
• Use content management software (CMS) to assist with creating, developing, and managing web content for the organization’s online presence.
• Support local offices by identifying digital opportunities for growth, including search engine ranking improvements using various techniques.
• Coordinate with staff to translate content into appropriate website structure to support “search everywhere” strategies and identify landing pages aligned with Franchisee goals.
• Collaborate with cross-functional teams and key franchisee stakeholders to support initiatives tied to the Right at Home content calendar and marketing plan.
• Apply strong project management skills while working cooperatively with corporate team members and Franchisees/Channel Partners.
• Present local analytics to Franchisees using multiple platforms to communicate performance and opportunity across online marketing activities.
• Coach Franchisees/Channel Partners on web best practices, monitor and manage online reputation, and update or disseminate content as needed.
• Maintain brand standards and a consistent look and feel across all web properties.
• Stay current with emerging web and online technologies, including social media outlets and zero click search.
• Ensure web-based information is archived for future needs.
• Participate in special projects and perform other duties as assigned.

Requirements

• B.A. or B.S. in Journalism, Computer Science, Marketing, or equivalent years of directly related experience.
• 4 years of marketing experience.
• Proven proficiency in digital marketing and social media strategies.
• Proficiency using CMS, web analytics, search ranking tools, and basic HTML skills.
• Knowledge of online directories and business acumen.
• Excellent verbal and written communication skills, including presentations.
• Effective interpersonal skills and a team player mindset.
• Highly organized self-starter with strong attention to detail and time management skills.
• Passion, integrity, and energy.

Preferred Qualifications

• Google AdWords and Analytics certification (a plus).
• Home Care and/or Franchising experience (a plus).

Technologies

• Content management software (CMS)
• Web analytics
• Basic HTML skills
• Google AdWords
• Search ranking tools

Benefits

• Casual work environment
• Hybrid work availability
• Flexible time off
• Parental leave
• Competitive pay

Job Location and Type

Omaha, NE (hybrid). Hybrid work availability is included in the role’s benefits.