Marketing Operations Manager

INEX Capital & Growth Advisors is hiring a first-dedicated marketing operations leader to own the marketing systems across HubSpot, web, campaigns, lists, and measurement.

• Own HubSpot day to day: data model; custom objects (deals, hiring signal, competitor database); list segmentation; workflows; forms; source attribution
• Define and document the lifecycle stage model: contact, lead, marketing qualified, sales qualified, customer
• Set written entry and exit criteria for each lifecycle stage
• Maintain a single clean source field aligned with the lead producers who hand off before anything is built on top of the model
• Keep CRM data clean for contact, company, and deal records, including client service contract data arriving from a Zendesk migration
• Build dashboards and routing so every inbound lead is assigned to a named owner
• Maintain web properties connected to HubSpot: established brand sites and the new combined-brand site, ins-amp.com (already live)
• Create landing pages and forms and maintain analytics and conversion tracking
• Own redirect mapping and continuity during site consolidation to preserve search history and conversion tracking
• Run email deliverability end to end: dedicated sending subdomain; SPF, DKIM, DMARC authenticated; documented warm-up schedule and volume caps; shared mailboxes; branded signatures; sequences
• Secure and centralize credentials for every web and marketing property in a shared vault to reduce single-person dependency
• Consolidate social presences into current, professional profiles (LinkedIn, Facebook)
• Build and run outbound and nurture campaigns for defined audiences: purchased agency list; existing clients (cross-sell); partner channel listings; hiring-signal feed
• Prioritize campaign lanes: cross-sell between service lines first, then visibility for the combined brand, then the enterprise advisory pipeline
• Configure, launch, measure, adjust and walk leadership through each campaign before it goes live
• Run brand-launch and trade show follow-up sequences and document results
• Manage list hygiene end to end: verification; unsubscribe discipline; do-not-call scrubbing; suppression
• Honor license terms for purchased lists as hard limits
• Maintain audience inventory (one-page) including size, hygiene status, license terms, and which campaign touches it
• Produce campaign assets using AI tools and templates: emails, landing pages, social posts from the locked brand system
• Adapt approved messaging accurately with setup and integration work prioritized over content production
• Maintain weekly reporting habits: sent, opened, replied, leads handed off, and what changes next
• Build funnel measurement so conversion is visible at each step, including what happened after handoff
• Report monthly to leadership: what ran, what it produced, and next changes

Requirements

• 3+ years hands-on marketing operations or marketing technology work, including marketing automation you set up yourself (CRM workflows, sequences, integrations)
• Personal administration of a CRM/marketing automation platform (HubSpot strongly preferred)
• Experience building and sending email campaigns and maintaining a business website
• WordPress knowledge and enough HTML/CSS to build and fix landing pages and emails
• AI tools used daily as part of your workflow
• Writing ability to adapt approved messaging into emails, landing pages, and social posts without introducing errors
• Organization to run 4+ campaign lanes at once while keeping measurement accurate

Preferred qualifications

• HubSpot certifications (Marketing Hub, Sales Hub, or Reporting)
• Experience with list verification and suppression tooling (NeverBounce or similar) and purchased-list license compliance
• Google Analytics and campaign attribution experience
• B2B services or insurance industry exposure
• Prior work at a small company or agency where you owned the whole marketing stack

Technologies

• HubSpot, Zendesk
• WordPress, HTML, CSS
• SPF, DKIM, DMARC
• LinkedIn, Facebook
• Google Analytics

Location and work setup

• Manchester, NH (hybrid)
• Manchester, NH preferred; remote considered for the right candidate (Eastern hours; on-site for launches and trade shows)
• Occasional travel for trade shows and company events

Role details

• FLSA classification: Exempt, full time
• Reports to: Brook Milnes, Vice President, INEX Capital & Growth Advisors
• Pay: $80,000 - $90,000 per year (commensurate with experience)
• Base salary range: $80,000 to $90,000
• Travel: Occasional (preferred 25%)

How the role is measured

• A six-month marketing operations “plumbing roadmap” with a checkpoint at each phase
• Campaign conversion at every step of the funnel: send to reply to lead handed off to what happened next
• Results expected to start showing in a three-to-six-month window
• Monthly reporting to leadership

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Vision insurance
• Paid time off
• Competitive salary; 401K plan; employer supported health insurance
• Employer funded Life, AD&D, LTD & STD Insurance
• Wide range of voluntary insurance options
• Professional development support, including HubSpot certification coursework
• Paid sick, vacation, personal, and holiday time

How to apply

• Apply through the job board where you found this posting
• Include your resume
• Include 2 or 3 things you personally built (campaigns, workflows, sites) and what happened to the numbers