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Marketing Operations Manager

INEX Capital & Growth Advisors Manchester, NH

Manchester, NH

Today

$80k - $90k/yr Full time Manager Marketing Application Support

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Job Description

INEX Capital & Growth Advisors is hiring a first-dedicated marketing operations leader to own the marketing systems across HubSpot, web, campaigns, lists, and measurement.

Own HubSpot day to day: data model; custom objects (deals, hiring signal, competitor database); list segmentation; workflows; forms; source attribution
Define and document the lifecycle stage model: contact, lead, marketing qualified, sales qualified, customer
Set written entry and exit criteria for each lifecycle stage
Maintain a single clean source field aligned with the lead producers who hand off before anything is built on top of the model
Keep CRM data clean for contact, company, and deal records, including client service contract data arriving from a Zendesk migration
Build dashboards and routing so every inbound lead is assigned to a named owner
Maintain web properties connected to HubSpot: established brand sites and the new combined-brand site, ins-amp.com (already live)
Create landing pages and forms and maintain analytics and conversion tracking
Own redirect mapping and continuity during site consolidation to preserve search history and conversion tracking
Run email deliverability end to end: dedicated sending subdomain; SPF, DKIM, DMARC authenticated; documented warm-up schedule and volume caps; shared mailboxes; branded signatures; sequences
Secure and centralize credentials for every web and marketing property in a shared vault to reduce single-person dependency
Consolidate social presences into current, professional profiles (LinkedIn, Facebook)
Build and run outbound and nurture campaigns for defined audiences: purchased agency list; existing clients (cross-sell); partner channel listings; hiring-signal feed
Prioritize campaign lanes: cross-sell between service lines first, then visibility for the combined brand, then the enterprise advisory pipeline
Configure, launch, measure, adjust and walk leadership through each campaign before it goes live
Run brand-launch and trade show follow-up sequences and document results
Manage list hygiene end to end: verification; unsubscribe discipline; do-not-call scrubbing; suppression
Honor license terms for purchased lists as hard limits
Maintain audience inventory (one-page) including size, hygiene status, license terms, and which campaign touches it
Produce campaign assets using AI tools and templates: emails, landing pages, social posts from the locked brand system
Adapt approved messaging accurately with setup and integration work prioritized over content production
Maintain weekly reporting habits: sent, opened, replied, leads handed off, and what changes next
Build funnel measurement so conversion is visible at each step, including what happened after handoff
Report monthly to leadership: what ran, what it produced, and next changes

Requirements

3+ years hands-on marketing operations or marketing technology work, including marketing automation you set up yourself (CRM workflows, sequences, integrations)
Personal administration of a CRM/marketing automation platform (HubSpot strongly preferred)
Experience building and sending email campaigns and maintaining a business website
WordPress knowledge and enough HTML/CSS to build and fix landing pages and emails
AI tools used daily as part of your workflow
Writing ability to adapt approved messaging into emails, landing pages, and social posts without introducing errors
Organization to run 4+ campaign lanes at once while keeping measurement accurate

Preferred qualifications

HubSpot certifications (Marketing Hub, Sales Hub, or Reporting)
Experience with list verification and suppression tooling (NeverBounce or similar) and purchased-list license compliance
Google Analytics and campaign attribution experience
B2B services or insurance industry exposure
Prior work at a small company or agency where you owned the whole marketing stack

Technologies

HubSpot, Zendesk
WordPress, HTML, CSS
SPF, DKIM, DMARC
LinkedIn, Facebook
Google Analytics

Location and work setup

Manchester, NH (hybrid)
Manchester, NH preferred; remote considered for the right candidate (Eastern hours; on-site for launches and trade shows)
Occasional travel for trade shows and company events

Role details

FLSA classification: Exempt, full time
Reports to: Brook Milnes, Vice President, INEX Capital & Growth Advisors
Pay: $80,000 - $90,000 per year (commensurate with experience)
Base salary range: $80,000 to $90,000
Travel: Occasional (preferred 25%)

How the role is measured

A six-month marketing operations “plumbing roadmap” with a checkpoint at each phase
Campaign conversion at every step of the funnel: send to reply to lead handed off to what happened next
Results expected to start showing in a three-to-six-month window
Monthly reporting to leadership

Benefits

401(k)
Dental insurance
Health insurance
Vision insurance
Paid time off
Competitive salary; 401K plan; employer supported health insurance
Employer funded Life, AD&D, LTD & STD Insurance
Wide range of voluntary insurance options
Professional development support, including HubSpot certification coursework
Paid sick, vacation, personal, and holiday time

How to apply

Apply through the job board where you found this posting
Include your resume
Include 2 or 3 things you personally built (campaigns, workflows, sites) and what happened to the numbers

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