Based in Iowa City, the Scanlan Center for School Mental Health at the University of Iowa is seeking a Marketing and Communications Manager to lead branding, marketing, and outreach efforts. This on-site, part-time role focuses on shaping strategic plans, campaigns, and partnerships to raise awareness and expand the center’s impact on services, research, and professional learning.
Responsibilities
- Create and execute yearly marketing and communications strategies aligned with the Center’s mission, priorities, and organizational goals.
- Lead integrated campaigns that raise visibility of clinical services, research initiatives, professional learning opportunities, technical assistance, consultation services, and community partnerships.
- Represent the Center at conferences, networking events, community meetings, and outreach activities.
- Foster relationships with school districts, Area Education Agencies, healthcare and community organizations, universities, state agencies, nonprofits, and professional associations.
- Identify opportunities for strategic partnerships to increase awareness and use of Center services.
- Oversee website strategy and collaborate with technical staff to keep content current, engaging, accessible, and user-centered.
- Enhance digital communications through search engine optimization, accessibility standards, and strong user experience practices.
- Stay abreast of emerging digital trends and propose innovative outreach approaches.
- Track website traffic, social media analytics, email metrics, event participation, and other key performance indicators.
- Analyze stakeholder engagement and market trends to identify opportunities for expanding reach and impact.
- Develop and implement marketing strategies for conferences, workshops, webinars, community events, and Center-sponsored activities.
- Coordinate promotional materials, event communications, registration support, exhibits, and branded materials.
- Manage contracts, purchasing, and expenditures related to marketing and communications initiatives.
- Collaborate with vendors, designers, printers, photographers, and other external partners to ensure timely, cost-effective delivery of products and services.
- Serve as the Center’s primary advisor on marketing and strategic communications.
- Consult with Center leadership on communication strategies that support organizational priorities and long‑term growth.
Requirements
- Three to five years of relevant experience in strategic marketing, communications, outreach, brand management, or business development.
- Proven ability to develop and implement comprehensive marketing and strategic communications plans that align with organizational goals.
- Experience delivering integrated campaigns across digital, print, web, email, and social media to boost awareness, engagement, and participation.
- Experience creating and managing content across multiple channels, including websites, newsletters, emails, social media, print publications, presentations, and multimedia.
- History of building and sustaining collaborative relationships with stakeholders such as clients, community and educational organizations, healthcare organizations, government agencies, nonprofits, and external partners.
- Strong capability to analyze marketing data, evaluate campaigns, and use insights to drive strategic decisions and continuous improvement.
- Experience with content management systems, email marketing platforms, social media management tools, and digital analytics (e.g., Google Analytics or similar).
- Demonstrated ability to manage multiple complex projects simultaneously while meeting deadlines.
- Excellent written, verbal, and interpersonal communication skills with the ability to tailor messaging for varied audiences.
- Proven ability to collaborate across interdisciplinary teams and build positive relationships within a large organization.
- Strong organizational, project management, and problem-solving skills with meticulous attention to detail.
- Ability to exercise sound judgment, maintain confidentiality, and represent the Center and the University professionally.
Technologies
- Google Analytics
- Content management systems
- Email marketing platforms
- Social media management tools
- CRM systems
- Marketing automation platforms
Benefits
- Regular salaried position
- Pay level 4A
- Location: Iowa City, Iowa
- Paid vacation
- Sick leave
- Health insurance
- Dental insurance
- Life insurance
- Disability insurance
- Generous employer contributions into retirement plans
About the Scanlan Center for School Mental Health
The Scanlan Center strives to positively impact school mental health and well-being across Iowa and beyond through research, training, professional development, and clinical services. By prioritizing social, emotional, and behavioral health within school communities, the Center supports students and staff in functioning effectively and contributing as productive citizens.
Application Details
Applicants must provide a portfolio demonstrating expertise in strategic marketing, communications, and content development. The portfolio should include examples of professional work that illustrate the ability to craft compelling communications for varied audiences, such as marketing campaigns, websites, newsletters, social media content, print or digital publications, annual reports, videos, branding materials, or other communication products.
About Iowa
Joining the University of Iowa means becoming part of the Hawkeye community where work contributes to education, research, and student success. The university offers comprehensive health coverage, retirement plans, and generous leave policies, along with wellness resources and access to UI Health Care specialists. Professional growth opportunities include training, leadership development, and tuition assistance. Iowa City provides a vibrant community and a high quality of life.
Additional Information
- Classification Title: Communications Specialist
- Appointment Type: Professional and Scientific
- Schedule: Full-time
- Work Modality Options: On Campus
Compensation
Contact Information
- Organization: College of Education
- Contact Name: Alex Schutman
- Contact Email: alex-schutman@uiowa.edu
