Senior Manager Marketing Operations

Mount Sinai Medical Center - Florida offers a senior operational leadership role for professionals who want to shape multi-channel advertising and brand execution across service lines. You will oversee campaign lifecycles, strengthen marketing performance through reporting and insights, and collaborate with internal leaders and external partners to keep initiatives accurate, on time, and aligned with organizational brand standards.

Responsibilities

• Maintain the department’s master marketing calendar and oversee the execution of advertising and marketing campaigns across service lines, physician groups, and organizational initiatives.
• Coordinate campaign deployment across digital, print, television, radio, outdoor, social media, and other channels, managing media schedules, trafficking timelines, production deadlines, vendor deliverables, quality assurance, and launch readiness.
• Serve as the primary liaison with advertising agencies, media partners, production vendors, photographers, printers, and other external stakeholders to ensure projects are delivered accurately, on time, and in alignment with brand standards.
• Monitor performance across campaign effectiveness, website activity, patient engagement, and reputation management metrics, then provide recommendations for creative, messaging, audience targeting, media allocation, and future strategy.
• Prepare concise monthly and quarterly reports for marketing leadership, highlighting active campaigns, KPIs, outcomes, insights, opportunities, and recommended next steps.
• Represent the marketing department during physician onboarding, coordinating biography development, photography, website profile creation and updates, business listings, and other digital directory needs.
• Lead the physician and service line photography program, including coverage plans and coordination of physicians, office managers, clinical leaders, models or talent, photographers, schedules, releases, shot lists, approvals, and asset organization.
• Conduct routine audits across hospital campuses, physician offices, and satellite locations to keep signage, displays, collateral, and other patient-facing materials current, professionally presented, and compliant with brand standards. Coordinate removal or replacement of outdated, damaged, unauthorized, or inaccurate materials.
• Maintain visibility into active projects and campaign timelines, proactively identify risks and bottlenecks, and implement tracking and reporting processes that improve efficiency, accountability, and execution.
• Work independently with minimal supervision, using sound judgment to identify opportunities and potential issues while building strong working relationships with physicians, operational leaders, clinical teams, vendors, and other stakeholders.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, or a related field required.
• Master’s degree preferred.
• Minimum of 7 years of progressively responsible experience in marketing, advertising, campaign operations, media trafficking, integrated marketing, or a related field.
• At least 3 years independently leading complex, multi-channel campaigns and agency or vendor relationships.
• Demonstrated experience coordinating campaigns across digital, print, television, radio, outdoor, social media with media schedules, trafficking timelines, production deadlines, quality assurance, and launch readiness.
• Experience analyzing campaign and digital performance and translating results into reports, insights, and recommendations.
• Proven ability to manage multiple priorities, work independently with minimal supervision, exercise sound judgment, and collaborate with senior leaders and cross-functional stakeholders.
• Exceptional attention to detail, including ability to proofread and quality-check marketing materials for accuracy, consistency, brand alignment, and production readiness.
• Working knowledge of Canva and Adobe Creative Cloud, including making minor design edits, resizing or adapting existing creative, and preparing materials for review or trafficking, preferred.

Technologies

• Canva
• Adobe Creative Cloud

Benefits

• Health benefits
• Life insurance
• Long-term disability coverage
• Healthcare spending accounts
• Retirement plan
• Paid time off
• Pet Insurance
• Tuition reimbursement
• Employee assistance program
• Wellness program
• On-site housing for select positions and more!

Mount Sinai Medical Center - Florida is committed to supporting the physical and mental well-being of employees by offering comprehensive benefits designed to fit personal needs.